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Turning a hobby into a business venture

Turning a hobby into a business venture


Llewellyn Flores
Doha
For Sarah, drawing and sketching have been hobbies that occupied her spare time since she was a child. But she never thought it would one day be a door to a business venture and a ritzy one too.
"I like drawing," she says in her gentle voice."And as I grew older, I began to become quite fond of jewellery and then I started drawing my mother's." As she became better at drawing jewellery, she also began to get ideas leading her to create her own designs."That's what led me to this," she said referring to her two-year old jewellery brand Sarah's & Co, which was born on January 1, 2015.
Sarah takes inspiration from nature, from Islamic art, abstract art and Japanese designs. But whatever her inspiration, her designs are guided by her propensity to creating symmetry. She says,"I'm very accurate in my designs. I'm very symmetrical. I also like repeating patterns like textile designs. So my jewellery tends to be similar to those."
Although young and a newcomer in jewellery art, Sarah's designs would say otherwise. Sarah's & Co jewellery transcend age and time; the pieces are fresh but classic."Most of my pieces of jewellery have diamonds and a few coloured stones like emeralds and rubies so the colour can pop out. Because if it's only just diamonds, you won't see much texture, it won't pop out, it won't look exotic enough so you need to add a bit of colour."
The young designer and entrepreneur said it takes her time to make sure that every piece (of stone in the jewellery) is the right shape and size. That is because a design idea, no matter how beautiful on a sketch, will not always look as good when made into a piece of jewellery. Not any shape of stone that comes to mind will look stunning when set on an actual piece."For instance, a diamond circle, that's where you can see proper clarity but when you cut it to half, you won't really see much brilliance and it will lose its value," she explained."That's why I can't really make them any shape. Even if I have the idea, I still need to think, 'how am I going to put these shapes together?'"
Completing a design generally depends on its intricacy, says Sarah. For a full set, it can take about a month of working on the design before she is content with the final structure. When it comes to jewellery, she says she is fond of rings, however, it is usually too simple to contain her intricate design ideas."On a necklace, that's where I can really show my abilities."
Some of Sarah's jewellery under the brand Sarah's & Co are currently on display at the Doha Jewellery and Watches Exhibition 2017 at the Doha Exhibition and Convention Center. Sarah is one of the six young Qatari designers chosen to exhibit their works at the annual event.

The Jewellery and Watches Exhibition 2017 will run until February 25.