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Indeed, the use of behavioural science methods has been particularly important during the pandemic, she explained, stating that it was critical to gain a clear understanding of why specific behaviors and decision-making processes occur.
Behavioural insights played a central in Qatar’s planning and implementation of multiple COVID-19 areas, including ensuring compliance with social distancing, hand hygiene and restrictions; increasing trust in and utilisation of online mental health services; and enabling high uptake of COVID-19 vaccines through a comprehensive understanding of the determinants of vaccine hesitancy.
The minister explained that evaluating the impact of public health interventions is one of the main challenges for public health. With this in mind, Qatar has launched a knowledge, attitudes and practices survey around physical activity, nutrition and mental health to establish a baseline, against which the impact of the health-promoting interventions on behaviors can be measured. This will in turn support the understanding of the public health legacy of these mega-sporting events and knowledge sharing with future hosts.
WHO Director-General Dr Tedros Adhanom Ghebreyesus explained how the COVID-19 pandemic has been a powerful demonstration of the need to engage communities, understand their concerns and motivations and adapt strategies accordingly.
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29/05/2022
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