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Doha
Qatar Tourism (QT) closed the 18th edition of the Doha Jewellery & Watches Exhibition (DJWE) with another strong year of visitor’s attendance. One of the longest running exhibitions in Qatar, DJWE was organised by QT’s executive arm for business events, Qatar Business Events Corporation (QBEC) and held under the patronage of Prime Minister and Minister of Interior His Excellency Sheikh Khalid bin Khalifa bin Abdulaziz Al Thani.
Akbar Al Baker, chairman of Qatar Tourism and Qatar Airways Group Chief Executive, said: “We are proud to conclude another successful edition of DJWE and would like to thank our visitors for joining us in this highly celebrated event. DJWE has become a bedrock of Qatar’s premium business events landscape, attracting local and international luxury brands and directly connecting them to customers.
“DJWE not only serves as a networking platform, but also offers a nurturing space to develop burgeoning designers and delivers industry insights. The highly anticipated return of DJWE highlights the recovery of the tourism and events sectors in Qatar.”
The opening ceremony was attended by the prime minister, in addition to several dignitaries, exhibitors and partners.
DJWE saw the valued support of Qatar National Bank (QNB) as the Official Sponsor, Qatar Airways as the Official Airline Partner and Alfardan Automotive as the Official Car Sponsor.
Commenting on the event, Heba Al Tamimi, general manager of QNB Group Communications, said: “Our sponsorship of this year’s edition of the Doha Jewelry and Watches Exhibition 2022 emphasizes our keenness towards maintaining a long-term partnership with Qatar Tourism, our support towards Qatar National Tourism Sector Strategy 2030, and our effort in highlighting our brand existence within the luxurious brands present in this exhibition.”
Bollywood celebrity Alia Bhatt was the face of QT’s promotional campaign for luxury aficionados which broadcasted in multiple regional and international markets and highlighted Qatar as a distinct luxury tourist destination.
Over the six days of the exhibition, the event was visited by several celebrities and public figures, including Turkish actress Fahriye Evcen, Indian actress Mouni Roy and Middle Eastern influencer Karen Wazen.
DJWE was hosted in the Qatar Clean certified Doha Exhibition & Conference Centre (DECC) and spanned over 30,000sqm.
There were exciting new additions this year including the reveal of new brands by some of Qatar’s leading exhibitors and the magnificent 186.42 carat Saturne necklace by Louis Vuitton. Other new features included side talks held at the DJWE Lounge. Sessions were offered by brands such as L’ETRANGE and Lorenz B?umer, as well as homegrown talents such as the Qatar Watch Club and Hairaat by Nada Al Sulaiti.
Combing luxury with a special cause, proceeds from curated collections this year went toward supporting the global projects run by Education Above All (EAA). The collection included bangles, earrings and watches by Chopard and created especially for EAA, as well as special designs by Qatari jewellers.
Speaking on this collaboration, EAA’s Director of Partnerships Parintaj Ankleshvria said, “We appreciate the organisers of DJWE supporting EAA’s mission to transform lives through education. Money raised from this jewellery donation will support EAA’s commitment to building a global movement that contributes to human, social and economic development through the provision of quality learning, particularly in areas affected by poverty, conflict and disaster.”
Visitors to DJWE also witnessed the well-anticipated stands of Qatari and international industry powerhouses including Alfardan Jewellery, Ali Bin Ali Luxury, Al Majed Jewellery, Al Muftah Jewellery, Amiri Gems, Blue Salon, Bvlgari, Fifty One East and Louis Vuitton. Highlighting the region’s renowned history of distinguished craftsmanship, DJWE held dedicated spaces for returning Turkish and Indian pavilions.
Ali Alfardan, vice-chairman of the Alfardan Group and president, Alfardan Jewellery, said: “Once again, Alfardan Jewellery proved an exceptional presence in the 18th edition of the DJWE - pushing boundaries to showcase one-of-a-kind pieces by 73 of the exclusive high-end leading brands in the industry and their very own Qatari-made and inspired magnificent gem jewellery.”
Awn Zureikat, chief operating officer of Ali Bin Ali Luxury, said: “Like every year, we are proud to be part of the Doha Jewelry and Watches Exhibition. We wish to thank the Amir His Highness Sheikh Tamim bin Hamad bin Khalifa Al Thani and Prime Minister and Minister of Interior HE Sheikh Khalid bin Khalifa bin Abdulaziz Al Thani for their support for this exhibition. Ali Bin Ali Luxury has been one of the first partners of this exhibition since its inception 18 years ago.”
Jamil bin Mahdi Al Majed, Al Majed Jewellery vice-chairman, said: “We are proud of the successes and achievements of Al Majed Jewellery and our role in enhancing the domestic jewellery market. We are also proud of our history as one of the earliest supporters and participates of DJWE.
“I would also like to extend my appreciation for the prime minister as he toured the Al Majed Jewellery pavilion and viewed some of our newest collections and latest designs of jewellery, watches and rare gemstones which we presented in this year’s edition.”
Abdullah Almuftah, deputy chairman of the Board of Al Muftah Jewellery, said: “The Doha Jewellery and Watches Exhibition is an indication of the health of markets, and over the years it has become the most important jewellery and watch exhibition in the Middle East.”
Also participating at DJWE was Amiri Gems. HE Sheikh Nawaf Nasser bin Khaled Al Thani said, “Amiri Gems is proud to have been part of the Doha Jewellery and Watches Exhibition since its inception. Our participation reiterates our commitment towards the national events that contribute to achieving a diversified economy and that support the pillars of the 2030 National Vision. Our participation in this year’s edition of DJWE was a huge success.”
Blue Salon’s vice-chairman of Abuissa Holding Nabeel Abdulrahim Abuissa stated, “ All six days of the exhibition were filled with enchanting jewels, which embodied elegance, luxury and beauty. Each jewel, watch and beautiful gold design spoke a multitude of stories. We end another successful chapter of this exhibition, and we look forward to the 19th edition of DJWE, when we will return with new brands and a new pavilion.
Chairman and Managing Director of Fifty One East Bader Al Darwish said, “It is with great pride that we participated once again in the Doha Jewellery and Watches Exhibition, where Fifty One East unveiled a never-before-seen collection of exquisite jewellery pieces and watches by world-renowned brands. This year, our focus was on enhancing the customer experience and creating lasting impressions by presenting world-class brands that renewed their faith in Doha as an epicenter of watches and jewellery in the region.”
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22/05/2022
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