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Wumi’s Bakery & Sweets and ALBG Holdings today announced a strategic White Label partnership. Wumi’s will exclusively produce premium bakes for ALBG Foods, a division of ALBG Holdings, for her numerous customers ranging from hotels, restaurants, coffee shops, and Qatar’s retail network. The products will be sold under the French brand, Mrs Delice.
“It’s been an 8-month journey, from the day I received a call from the Group CEO of the ALBG Holdings to when we recently signed an Agreement with the company”, said Mrs Wumi Monehin General Manager/Co-Founder of Wumi’s Bakery. She stated further, “we are very excited to progress this partnership as the ALBG Holdings CEO is a seasoned GCC Market penetration expert and the former Regional Manager of Al Marai Group, the producers of Lusine Bread, which stopped flowing into Qatar after the June 2017 Qatar blockade by some countries in the GCC. My boys (children) craved the bread so much, it birthed Wumi’s Bakery & Sweets, which is addressing the gap in the market created by the blockade”.
Anas Mohamed. K., the Group Managing Director/CEO of ALBG Holdings, said, “We have been searching for a partner since 2017 to close a gap, but struggled to find a credible one aligned with our eye for quality. ALBG Food Division represents many premium brands in Qatar and does not compromise on quality. We were prepared to keep searching until we found the match. As one with sufficient experience, I can easily tell when I see products baked with premium ingredients and lots of love. In September 2021, I became attracted to the beautiful packaging I saw on the shelves and decided to buy one of Wumi’s products. After tasting it, I immediately said to the General Manager of our Food Division, ‘this is the partner we’ve been searching for’. The rest is history. With Wumi’s Bread spreading across the country, there will soon be no need to import bread into the country”.
“Ladies & Gentlemen”, he said further, “I am proud to introduce Mrs Delice premium brand, with origin in France, serving the GCC, to the Qatar market. We are proud to have travelled all the way to discover the Nigerian Bread, whose premium dough is subjected to the unmatched French baking process. I present to you, Mrs Delice – the premium brand Qatar deserves!”
Wumi’s recently acquired a company that specialises in Arabic products, relocating to her operational base in Hilal. Wumi’s is the producer of the famous Wumi’s Premium Bread, which boasts of no added preservatives, improvers, enhancers or chemicals. The business started as a home bakery shortly after the 2017 blockade of Qatar by neighbouring countries and has grown from the lone home outlet to several outlets in Qatar, aligning with Qatar National Vision (QNV 2030). Wumi’s Activities are Commercial Kitchen, Commercial Bakery, Coffee Shop &
Restaurant.
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22/05/2022
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