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IKOLI VICTOR
Doha
The FIFA World Cup is a global event that is felt almost everywhere in the world, particularly in the participating countries.
The official songs that accompany the games are one of the factors that contribute to the World Cup’s global popularity.
With only about nine months until the biggest soccer fiesta in the Middle East and Arab world, soccer fans around the world will be itching to hear the official song for the Qatar 2022 World Cup and they won’t have to wait long as the tournament song is expected to be released in a couple of weeks, according to a FIFA spokesperson.
Speaking to Qatar Tribune, the FIFA Spokesperson said, “Last year, FIFA launched FIFA Sound, its sonic and entertainment strategy designed to create innovative and meaningful connections between football fans, music enthusiasts, players, artists and the game and songs they all love.
“Under this premise, the FIFA World Cup 2022 will see a fresh new approach to the music programme from previous tournaments. For now, we can reveal that what is coming will be different and exciting and is due to be announced in the coming weeks.”
“FIFA’s vision is to make football truly global, accessible and inclusive. The crossover between football and music underscores this wider cultural relevance. Both are universal languages and have the power to create unrivalled emotions. It’s natural fit to bring them together,” said Jean-Francoais Pathy, FIFA’s director of marketing, at the launch of the FIFA Sound last year.
Soccer fans all over the world are expecting something special that reflects the traditions and cultural heritage of the 2022 World Cup host nation, Qatar.
Ahmed from Jordan predicted an anthem or piece of music that would be relevant years after the World Cup, serving as a legacy and identity for the region.
“I am confident that the music will be sung many years after the World Cup and it will be our heritage that will make us proud,” he said.
According to a group of fans from Zimbabwe, Nigeria, Senegal, Egypt, Canada and Greece, Shakira’s song Waka Waka (This Time for Africa) for the 2010 World Cup in South Africa is one of the best World Cup songs ever.
Many well-known soccer players appeared in the song’s music video, including her future partner Gerard Pique, whom she met during the production.
FIFA has supported and endorsed the production and distribution of several official songs for each World Cup. Advertisers and sponsors of the World Cup use these songs to promote the games and raise awareness for their brands.
In fact, the songs are the most memorable highlights for most fans, as they resound in our minds for years after each tournament.
The tradition of an Official Song dates back to the 1966 FIFA World Cup in England, when a song for the first Official Mascot ‘World Cup Willie’ was performed. Since then, the Official Music Programme and the Official Mascot have grown in importance, providing an excellent opportunity for people other than football fans to identify with the world’s largest single-sport event.
Official songs at recent FIFA World Cups have included ‘Un’estate Italiana’ by Edoardo Bennato and Gianna Nannini in 1990, ‘Gloryland’ by Daryl Hall with Sounds of Blackness in 1994 and ‘La Copa de la Vida’ by Ricky Martin in 1998. The official song in 2002 was ‘Boom’ by Anastacia, while Vangelis’ vocal official anthem featured typical Korean and Japanese sonic elements.
‘The Time of Our Lives’ by the Il Divo quartet was a smash hit in 2006. Shakira’s ‘Waka Waka (This Time for Africa)’ was the Official Song of the 2010 FIFA World Cup in South Africa and ‘We Are One (Ole Ola)’ was the Official Song of the 2014 FIFA World Cup in Brazil while Live It Up by Nelly Jean featuring Will Smith and Ernest Istrefi was the Official Song of 2018 World Cup in Russia.
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20/02/2022
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