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Italian pavilion promotes authentic ‘Breakfast Made in Italy’

Italian pavilion promotes authentic ‘Breakfast Made in Italy’

Tribune news network
doha
The Italian Trade Agency – Trade Promotion Section of the Italian Embassy is taking part in the 6th edition of “Hospitality Qatar 2021”, which began on Monday at Doha Exhibition Convention Center in Doha
The event will be held until November 11.
Italy is taking part in this year’s exhibition with one of the biggest pavilions, hosting a selection of 16 Italian companies from the food sector and covering an area of
180 square metres.
Within the pavilion, major attention has been devoted to the second edition of “Breakfast Made in Italy”, a concept by the Italian Confederation of Craft Trades and SMEs (CNA) developed to promote the authentic taste of traditional Italian breakfast.
Drawing inspiration from both Italy’s tradition and expertise in the hospitality sector and new trends in breakfast products, the format aims at fostering the tastes and rituals of authentic Italian breakfast abroad through the internationalization of the sector’s companies.
According to the last available data, in September 2021 the trade volume between Qatar and Italy increased by 51,9% compared to the same period in 2020, reaching a total value of 1.96 billion euros.
In the third quarter of 2021, Qatar’s total imports from Italy recorded a total value of 853 million euros, an increase of 26% compared to the same period of 2020, placing Italy in 6th place among Qatar’s supplier countries.
In the agri-food sector, Qatar’s imports from Italy recorded an increase of 1.2% in the third quarter of 2021, for a total value of 34 million euros.
“For Italian suppliers, Qatar Hospitality is an important trade show and well-established platform for connecting with hotel operators, hospitality businesses and investors. It is also an unique opportunity to spread knowledge about food cultures and traditions from all over the world”, said Alessandro Prunas, Ambassador of Italy to Qatar.
“As the FIFA World Cup comes closer, Hospitality Qatar is the perfect opportunity to display the latest products and services for the Ho.Re.Ca. sector, which are key to the success of any major event. Our booth is one of the exhibition’s highlights where all the visitors and professionals will experience in first person a wide commercial offer from Italian excellences in the food industry”.
The pavilion offers a wide range of opportunities to explore the Italian culinary tradition and spread awareness of Italian food specialties for the Qatari market. Bilateral business meetings between local trade operators and the exhibiting Italian companies are also provided by ITA Doha.

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