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Stage set for ‘Hospitality Qatar’ as Qatar gears up for FIFA World Cup

Stage set for ‘Hospitality Qatar’ as 
Qatar gears up for FIFA World Cup

Satyendra Pathak
The 6th edition of Hospitality Qatar is all set to take place from November 8 to 11 under the patronage of the Minister of Commerce and Industry HE Sheikh Mohammed bin Hamad bin Qassim Al Abdullah Al Thani.
Organised by IFP Qatar, the event will be held at the Doha Exhibition and Convention Centre (DECC) in partnership with Qatar Tourism and the support of Qatar Airways.
Addressing a press conference to announce the details of the exhibition, IFP Qatar General Manager Haidar Mshaimesh said that holding Hospitality Qatar two years after its last edition is important at this time as it confirms the success of the hospitality and tourism sector in Qatar in surpassing the challenges brought about by the COVID-19 crisis.
Qatar is now moving forward with its preparations as the host of the FIFA World Cup in November 2022, he said.
Mshaimesh mentioned that the event will witness the participation of over 170 exhibitors from more than 30 countries. More than 70 international stakeholders and about 100 Qatari entities will join, which is the same number of participants during its pre-pandemic edition in 2019.
Highlighting this strong comeback, Mshaimesh said, “IFP Qatar has prepared a comprehensive and interactive program for this edition in partnership with several government and private stakeholders, most notably the ‘The Countdown Begins’ conference which will be held in partnership with Qatar Tourism. Other programs include the Destination Pavilion sponsored by Qatar Airways, an awards ceremony recognising the best restaurants in Qatar in partnership with talabat, a barista competition to be held in cooperation with Corona International, as well as live cooking shows with the participation of the best chefs in Qatar. The event will also hold a number of training workshops in various areas and other activities to make this edition exceptional.”
Talking to Qatar Tribune on the sidelines of the event, Mshaimesh said, “We expected as many as 15,000 people to visit the exhibition. We are also quite confident that this edition will see the signing of many deals as it was in the previous edition.”
Qatar Tourism’s Christoph Hodapp said, “Qatar’s hospitality sector, like the wider tourism industry here, has proven to be extremely resilient. At Qatar Tourism, we remain committed to working with our stakeholders to offer authentic experiences to visitors rooted in the country’s tradition of hospitality. We are proud to support events such as Hospitality Qatar, where sector partners come together to share best practices and innovations in the field. The business events sector introduces new audiences to Qatar, facilitating investment and showcasing the breadth of our offerings.”
Italian Ambassador to Qatar HE Alessandro Prunas, who also addressed the press conference said, “Italy’s participation in this edition of Hospitality Qatar will be marked with our own national pavilion led by the Italian Trade Agency (ITA). Italy has been participating in the event for successive years to further promote the importance of the hospitality sector in Qatar for Italian companies, and to unlock more opportunities for further development in this sector through exchange of experiences and technologies.”
Augusta Smargiassi, ITA Commissioner at Doha Office, said that ITA will continue to showcase its project ‘Breakfast Made in Italy’ during this edition of Hospitality Qatar as well.
The ‘Breakfast Made in Italy’ will bring to Qatar a varied and healthy selection of ‘Made in Italy’ products, equipment, and services for preparing the authentic Italian morning breakfast, she said.
Ambassador of Turkey to Qatar HE Dr M Mustafa Goksu said, “Turkey is participating with the largest international pavilion led by the Turkish Ministry of Trade as a testament of the strong trade relations between Turkey and Qatar. Turkey has a long and comprehensive experience in tourism and hospitality as one of the top tourist destinations in the world, and we leverage this to support Qatar’s hospitality sector ahead of the FIFA World Cup.”
Talking to Qatar Tribune on the sidelines of the event, Goksu said, “Turkish firms have expertise in fit-out segment. A number of companies dealing in this segment will be participating in this exhibition. They expect to get good business here during the exhibition.
The Turkish envoy said that the trade between Turkey and Qatar is on the upswing as the two countries registered a trade volume of $1 billion in the first eight months of this year.
“We expect the bilateral trade to hit $1.5 billion this year,” he said.
The Destination Pavilion sponsored by Qatar Airways will once again be a key feature at the event. Commenting on this, Qatar Airways Group Chief Executive Akbar Al Baker said, “For the second year in a row, Qatar Airways is sponsoring the Destination Pavilion in Hospitality Qatar. This year, the pavilion will be larger than before to accommodate 22 different tourist destinations where Qatar Airways operates flights. As the world reopens to travel, we encourage everyone to visit the pavilion and get inspired for their next destinations.”
Participating for the first time, talabat, the delivery mobile application is this year’s ‘Food Tech Partner. Commenting on the partnership, talabat Qatar Managing Director Francisco Miguel De Sousa said, “We are excited to partner with IFP for the upcoming Hospitality Qatar exhibition as their ‘Food Tech partner’. In this first of its kind event, talabat will feature the tala-bot autonomous delivery vehicle and will present the Food Tech conference. We are also thrilled to present, for the first time, the Restaurants Choice Awards, in which talabat will pick the customers favourite restaurants. This event fits within talabat’s engagement in supporting the Hospitality sector in Qatar and helping it flourish.”
During the first two days of the exhibition, Corona International Company will organise a free barista training for café workers in Doha followed by an international competition with the participation of international experts recruited from outside Qatar.
Boecker, a global leader in health and safety, will also hold free food safety training and the Qatar Clean Program for workers in Doha hotels and restaurants. Participants will receive certificates accredited by the CPD Foundation in London after completion of the training.
In addition to the business programs and industry training, culinary lovers will be able to enjoy live cooking shows throughout the four days which feature the best chefs in Qatar as they present innovative recipes for various cuisines.
Hospitality Qatar 2021 offers a rich blend of exhibitions, conferences, training workshops, awards ceremonies, various competitions, and live performances to promote the hospitality, tourism, and food sectors.