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Tribune News Network
Doha
A major retailer of the region, Lulu Hypermarket Qatar has won the Corporate Social Responsibility Award in the Category of ‘The Best Company in the Private Sector’ at the 8th CSR Awards this year, for its earnest efforts towards ‘Social responsibility in facing COVID-19’. Lulu’s sustained efforts towards Corporate Social Responsibility started since its inception and has been pursuing the mission with many activities.
Dr Mohamed Althaf, director of Lulu Hypermarket Qatar, has received the Award from Sheikh Dr Khalid Thani A T Al Thani at a ceremony held at Dar Al Sharq Headquarters, Doha. Sheikh Thani bin Ali Al Thani, chairman of CSR Committee at Dar Al Sharq, Jaber Al Harami, deputy CEO of Dar Al Sharq and other officials from both the organisations were present.
Recognising CSR as one of its key missions, Lulu Hypermarket Qatar have partnered with the Social Responsibility Committee for the CSR Awards that was organised on the theme: “Social responsibility in facing Coronavirus COVID-19”. As a company with strong CSR policies, Lulu Hypermarket has always been at the forefront when it comes to giving back to the society and environment. Lulu’s efforts as a committed supporter of various social initiatives have been very well accepted and appreciated by the community.
Lulu Hypermarket has made remarkable of contributions to hold the community firmly together during the trials and tribulations posed by the pandemic. They have supported the contingency plan rolled out by the Ministries of Commerce and Industry, Interior, Administrative Development and Labour & Social Affairs to address the crisis head-on by opening temporary supermarkets at four different locations in the Industrial Area and ensuring the availability of essential items with a view to serve the people, who were tested Covid-19 positive and in quarantine.
During this period, they have also carried out several relief works through distribution of food baskets under the aegis of Indian Embassy Doha, ICBF, Integrated Indian Community Center and KMCC Qatar etc.
Proactive measures were taken by Lulu Hypermarket to ensure food security during the initial days of the crises by chartering cargo flights and deepening the storage of essentials and enhanced our e-commerce capability.
From the beginning of the pandemic, Lulu Group had organised a massive campaign named ‘Your Health is in your Hands’ aiming to promote awareness on hand hygiene among its customers, employees, and general public.
They have implemented a series of COVID-19 Protocols in their stores including social distancing guidelines by placing signages at vantage points inside the stores, pre-packed supply of vegetables, fruits, roastery, cheese, meat and bakery, display of essential items at multiple locations of the store to avoid crowding up, cashless payment option at checkouts, dedicated checkouts for elderly and vulnerable shoppers, enhanced e-commerce services such as ‘Express Delivery’ option for a same-day delivery and ‘Click and Collect’ option for a store pick-up service through its online shopping platform. Further, they have installed protective screens at checkouts to safeguard both the customers and staff.
Lulu was the first retailer, who have taken steps to ensure continuous thorough cleaning and sanitization of all shared surfaces and touch points at hypermarkets such as shopping trolley handles, baskets, handrails of the travellators and lifts, and washrooms and common areas. Lulu Group has also deployed well-trained safety marshals in the aisles of all branches across the region, who will monitor the customer flow and make sure that health and safety standards are observed stringently in the stores.
Complementing the series of support extended by the Qatar Government to the Lebanese brethren under the campaign ‘Lebanon in our Hearts’, Lulu Hypermarket had donated a consignment of food baskets to Qatar Red Crescent Society for onward delivery.
For the third year in a row, Lulu Hypermarket had contributed generously to Qatar Charity to support QC’s Ramadan Campaign titled ‘Calm Your Heart by Giving’ as part of its community initiative: “Shop & Donate”. Also, Lulu had organized Charity Campaign in cooperation with Qatar Red Crescent titled: “Buy Ramadan Gift Box and Donate QR50 to the needy families”.
In order to support Qatar Cancer Society for its ongoing projects, Lulu Hypermarket had raised and donated QR125,000 under the Campaign ‘Shop & Donate’. Lulu was honoured for its efforts in this regard.
Lulu had partnered with the Education Above All Foundation (EAA) for the noble cause of Charity and donated $ 4 million being the ‘Silver Sponsor’ of their Project titled ‘Educate A Child’. EAA champions and defends the basic right to education around the world with 50 projects in 43 countries. Further, Lulu Hypermarket had raised QR 2 million for the EAA’s Assalam Schools Project.
Most recently, Lulu Hypermarket had conducted a series of Workshops on retail platforms to support the young budding local entrepreneurs as part of a joint initiative by Qatar Development Bank and Silatech in collaboration with Bedaya Center for Entrepreneurship and Career Development. Under this initiative, Qatari startup businesses will have the opportunity to display and promote their products in one of Lulu Hypermarket’s outlets free of charge. This is envisaged to enhance the role of local entrepreneurs in the society.
Lulu is the recipient of ‘Sustainability Award’ from the Gulf Organisation for Research & Development (GORD) in appreciation of its long-standing and continued efforts towards sustainability.
As a leading retailer in the region, Lulu Hypermarkets have developed a pre-eminent position in the retail sector by providing unique shopping experience to its clientele. With 14 state-of-the-art stores scattered over various strategic locations in the State of Qatar, Lulu Hypermarket is identified as one of the major market players in the retail arena.
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18/04/2021
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