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Qatar 2022: SC boasts of 4.5 mn fans on its social media platforms

Qatar 2022: SC boasts of 4.5 mn  fans on its social media platforms

QNA
Doha
Ever since Qatar won the bid to host the 2022 FIFA World Cup in 2010, the Supreme Committee for Delivery and Legacy (SC) has been telling the story of the host country’s journey.
From the state-of-the-art stadiums, major infrastructure projects, tourist attractions and legacy programmes, the SC’s social media channels offer a behind-the-scenes glimpse of preparations while looking forward to what fans can expect from Qatar in 2022.
The SC has launched a range of social media platforms in recent years and is currently prominent on Facebook, Twitter, Instagram, LinkedIn and YouTube.
It is also one of the first major Qatari organisations to have a presence on TikTok, along with dedicated Chinese platforms, including Weibo, Douyin, Kuaishao and Toutiao. Both fan-facing and corporate channels tell the inside story of Qatar 2022 to global audiences, with platforms dedicated to Arabic, English, Mandarin and Spanish speakers.
Across all channels, the SC now has more than 4.5 million fans.
The SC’s Facebook account currently boasts more than 1.9 million followers, while Instagram and Twitter deliver strong engagement on dedicated Arabic and English platforms.
The SC’s Chinese channels have also grown massively over the past year, with the total followers currently in excess of 1.3 million.