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Tribune News Network
DOHA
The University of Calgary in Qatar (UCQ) produced and exclusively launched their original ‘Honouring Our Heroes’ campaign on Qatar National Television’s Social Distancing programme on March 1.
The unique video and anthem pays tribute to nurses and showcases their leadership and commitment, while highlighting their compassionate spirit and integral role in healthcare systems.
The anthem campaign was fully produced in Qatar using a selection of world-class partners and amazing local talent. The video conveys a unifying message, appreciating the valiant work of nurses and all medical staff in keeping the community safe, especially last year.
Qatar has showcased incredible resilience in fighting the COVID-19 pandemic and the UCQ has partnered with local entities to produce this project and show their appreciation for the unwavering efforts of nurses.
Dr Deborah White, dean of the UCQ, stated, “We are extremely proud of the ‘Honouring Our Heroes’ campaign as it highlights the crucial roles nurses play on a daily basis to care for their patients. As a university which is dedicated to educating the future nursing workforce of Qatar, we wanted to create a special tribute to showcase our heartfelt appreciation to them and to inspire more of our community to pursue this noble career.
“This tribute is a dedication to all of the hardworking individuals in the health sector, both here in Qatar and the rest of the world, for all their incredible contributions in keeping our societies healthy and safe.”
The musical anthem was recorded by Katara Studios. The song was brought to life by an array of talented local singers --the English version was sung as a duet by Fares Dehbi and Fabella Bel, while the Arabic was performed as a solo by Qatari artist Ahmed Abdulrahim. Local-based production agency Storyteller House was the co-creators and filmmakers behind the video.
The reactions towards the campaign have been praiseworthy and have garnered major traction across social media. The tribute aimed to showcase the importance and value of nurses to the healthcare sector and to inspire a new generation of our very own nursing heroes.
A dedicated website (heroes.ucalgary.edu.qa) has been created to support the campaign and offers potential students and the public a platform to access information and creative footage pertaining to the tribute and the university. The campaign includes a social media singing challenge where the public can post video covers of the song and tag the university and duet singer, Fares Al Dehbi, who is also promoting the song among his 1.1 million TikTok followers.
DOHA
The University of Calgary in Qatar (UCQ) produced and exclusively launched their original ‘Honouring Our Heroes’ campaign on Qatar National Television’s Social Distancing programme on March 1.
The unique video and anthem pays tribute to nurses and showcases their leadership and commitment, while highlighting their compassionate spirit and integral role in healthcare systems.
The anthem campaign was fully produced in Qatar using a selection of world-class partners and amazing local talent. The video conveys a unifying message, appreciating the valiant work of nurses and all medical staff in keeping the community safe, especially last year.
Qatar has showcased incredible resilience in fighting the COVID-19 pandemic and the UCQ has partnered with local entities to produce this project and show their appreciation for the unwavering efforts of nurses.
Dr Deborah White, dean of the UCQ, stated, “We are extremely proud of the ‘Honouring Our Heroes’ campaign as it highlights the crucial roles nurses play on a daily basis to care for their patients. As a university which is dedicated to educating the future nursing workforce of Qatar, we wanted to create a special tribute to showcase our heartfelt appreciation to them and to inspire more of our community to pursue this noble career.
“This tribute is a dedication to all of the hardworking individuals in the health sector, both here in Qatar and the rest of the world, for all their incredible contributions in keeping our societies healthy and safe.”
The musical anthem was recorded by Katara Studios. The song was brought to life by an array of talented local singers --the English version was sung as a duet by Fares Dehbi and Fabella Bel, while the Arabic was performed as a solo by Qatari artist Ahmed Abdulrahim. Local-based production agency Storyteller House was the co-creators and filmmakers behind the video.
The reactions towards the campaign have been praiseworthy and have garnered major traction across social media. The tribute aimed to showcase the importance and value of nurses to the healthcare sector and to inspire a new generation of our very own nursing heroes.
A dedicated website (heroes.ucalgary.edu.qa) has been created to support the campaign and offers potential students and the public a platform to access information and creative footage pertaining to the tribute and the university. The campaign includes a social media singing challenge where the public can post video covers of the song and tag the university and duet singer, Fares Al Dehbi, who is also promoting the song among his 1.1 million TikTok followers.
