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Al Meera Consumer Goods Company has launched the ‘Local Fruits and Vegetables’ initiative in cooperation with the Ministry of Municipality and Environment (MME) across all branches. The initiative is in line with Al Meera’s continuous support for the local farmers and entrepreneurs. The initiative marks the beginning of the season and features a wide variety of premium quality fruits and vegetables at competitive prices, whilst also celebrating the achievements of local farms who have increased their production significantly as compared to previous years due to the sustained efforts of the farm owners. Over 150 farms are participating in the initiative with a variety of fresh farm vegetables supported by the MME to gain marketing platform for their produce at commercial outlets. (TNN)
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29/11/2020
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