Kirsten de Bruijn joins QA Cargo Sep 29, 2020 0 954 12345 Tribune News NetworkDohaQatar Airways Cargo (QA Cargo) has announced that Kirsten de Bruijn has joined the airline in the capacity of senior vice-president, Cargo Sales and Network Planning. An air cargo veteran with 13 years of experience in management in the air cargo industry, she shares Qatar Airways belief that the pace of change brought about by recent global events demands value centred leadership around revenue and margin management.“The COVID-19 crisis has accelerated the need for flexibility and agility. It has also fast-tracked demand for digitalisation. Optimising the utilisation of freighters, the network, pricing and processes will mean embracing digital as the central vector of change. Qatar Airways is a world leader in this space and our ability to constantly adapt and adjust will continue to be part of the fundamental premise of our air cargo strategy,” said Guillaume Halleux, chief officer cargo at Qatar Airways.According to Guillaume Halleux, Kirsten was the obvious choice.“We share the same vision of the industry and Kirsten perfectly understands the sector’s demands, as well as its volatility and its competitive nature. She is able to challenge existing processes thanks to her customer-focused vision and high standards. She is a major asset to the airline,” Halleux said.Kirsten said, “Air cargo is probably one of the most competitive industries out there. It means you have to find ways to avoid being commoditised and you have to think globally to constantly be aware of the speed with which technology is changing how we do business. Qatar Airways Cargo represents the cutting edge of change in the global air cargo market. I want to be a part of that movement. Part of my role is to build a sense of team spirit and collective purpose. I like to hire people that are better at what they do than I am, so I can create the best team possible.”With Kirsten on board, Qatar Airways Cargo is well positioned to capitalise on its ambitious growth strategy as it strives to expand its leadership in the global airfreight market. Pages 12345 RELATED ARTICLES QA is first global carrier to use Honeywell’s ultraviolet cabin cleaning technology Sep 29, 2020 0 1061 Sulaiti meets Japanese Ambassador Sep 29, 2020 0 785 Qatar Airways Cargo signs deal with SkyCell for hybrid pharma containers Sep 29, 2020 0 679 Qatar attends GCC ministerial committee’s meet held online QATAR participated in the 17th meeting of the Ministerial Committee of Civil Service and Administrative Development of the GCC, which was held via videoconference technology. Qatar was represented at the meeting by .. Qatar Clean programme ensures visitors’ safety, says QNTC official CATHERINE W GICHUKI DOHA Qatar Clean programme, launched by Qatar National Tourism Council (QNTC) and the Ministry of Public Health (MoPH) to curb the spread of COVID-19 and protect hospitality workers and guests, ..