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Doha
Fifty One East and Sony Middle East & Africa (Sony MEA) on Saturday announced the release of the WH-1000XM4, the fourth generation over-ear wireless noise cancelling headphones in Sony’s award-winning 1000X family in Qatar.
The latest headphones offer all the much-loved technology from the popular WH-1000XM3, with additional intelligent features that allow the user to personalise and control music, improve noise cancellation and adjust ambient sound automatically based on preferences for a superior sound experience.
The new headphones are now available at Modern Home on Salwa road, Fnac at Lagoona Mall and Doha Festival City, Virgin Megastore at Villaggio Mall, Landmark, Doha Festival City and Mall of Qatar and other major retailers around Doha.
Whether flying long haul or relaxing in a café, the WH-1000XM4 headphones deliver Sony’s best-ever noise cancelling performance, reducing high and mid frequency sounds. With two microphones on each earcup, being used for noise cancelling, the Dual Noise Sensor technology captures ambient noise and passes the data to the trusted HD Noise Cancelling Processor QN1. Then a new Bluetooth Audio SoC (System on Chip) senses and adjusts to music and noise at over 700 times per second. Using a new algorithm, the HD Noise Cancelling Processor QN1 applies noise cancelling processing in real time. This allows the user to focus more on the music they love and blur out the chaos of the outside world.
Using Edge-AI, DSEE Extreme more accurately rebuilds audio lost during digital compression for a full fidelity experience. Edge-AI analyses music in real time and recognises instruments, music genres and individual elements of each song to restore the high range sounds lost in compression for a richer, more complete listening experience. To build this AI system, Sony has worked with Sony Music Studios Tokyo to gather data on music to garner true insight into how specific music signals are composed.
Adaptive Sound Control on the WH-1000XM4 is a smart function that senses where the user is and what he is doing then adjusts ambient sound settings for the ideal listening experience. Over time, Adaptive Sound Control learns to recognise locations that the user frequently visit such as workplace, gym or favourite café, and tailors sound to suit the situation.
New to the WH-1000XM4 is ‘Speak-to-Chat’, an innovative feature that lets the user have short conversations without taking the headphones off, making ordering a coffee while listening to music even easier. Just simply say something and the headphones will recognise your voice, automatically stop your music and let in ambient sound so you can conduct a conversation without removing your headphones.
The music automatically starts playing again 30 seconds after you’ve last spoken.
‘Quick Attention’ mode is available on the WH-1000XM4 so if the user wants to listen to an announcement or say something briefly, he simply place right hand over the earcup to decrease the volume instantly and let ambient sound in.
The WH-1000XM4 now comes with wearing detection. The headphones detect whether they are being worn and adapts playback accordingly to help save battery power. Using the headphone’s proximity sensor and two acceleration sensors, the headphones automatically stop the music when the user removes them and resumes playing when he puts them on again, providing an effortless listening experience.
The WH-1000XM4 features new Precise Voice Pickup technology. This controls five of the microphones in the headphones optimally and performs advanced audio signal processing to pick up voices clearly and precisely for hands-free calls and Speak-to-Chat.
WH-1000XM4 blends sophisticated styling with an exceptional comfort and light-weight design. Designed for those who travel frequently, the super-soft, pressure relieving earpads evenly distribute pressure and increase ear/pad contact for a stable fit.
For total convenience, the WH-1000XM4 can be paired with two Bluetooth devices at the same time. When a call comes in, the headphones know which device is ringing and connect to the right one automatically.
The WH-1000XM4 are NFC and Bluetooth enabled and have a battery life of up to 30 hours and quick charging function giving you up to five hours of wireless playback from 10 minutes of charging.
The WH-1000XM4 also supports Google’s helpful new Fast Pair feature that lets you easily locate where you left your WH-1000XM4 by ringing them.
The latest model includes the same touch panel controls as its predecessor and is optimised for Google Assistant and Amazon Alexa so you can manage your day by asking your favourite voice assistant.
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27/09/2020
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