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Ooredoo unveils eco protection campaign with beach clean-up

Ooredoo unveils eco protection 
campaign with beach clean-up

Tribune News Network
Doha
Ooredoo has announced the launch of a new campaign to promote the protection of the environment.
Ooredoo’s Beach Clean-up campaign focuses on keeping Qatar’s beaches clean for both the marine environment and those visiting, ensuring that everyone visiting one of the many beautiful beaches in the country leaves only sandcastles when they leave.
The campaign to clean up started with the first Beach Clean-Up at Smaisima Beach on Sunday, July 12, 2020.
In collaboration with Ooredoo, Al Daayen Municipality and Friends of the Environment Center, dozens of volunteers met at Smaisima Beach to start a beach-cleaning campaign, with the #LeaveOnlySandCastles social media hashtag designed to encourage beach-goers to clean themselves up and take responsibility for any garbage left behind.
Among the participants were Ooredoo brand ambassador Ali bin Tawar and influencers such as Ola Al Fares, Hanan El Amadi, Saleh Elayan, Amina El Musa, Abdulla Al Mana, Hamad Bin Nasser and Khaled Al Rayyes, along with popular public figure Shams Al Qassabi.
The Beach Clean-Up initiative was set up in conjunction with the Al Daayen Municipality, with both the telecommunications operator and the municipality making a commitment to ensure that Qatar’s beaches remain clean for the benefit of both marine life and those visiting to enjoy the best of nature.
Yousuf Abdulla Al Kubaisi, chief operating officer, Ooredoo Qatar, said: “Supporting initiatives that promote protection of our environment is a key focus of our corporate social responsibility strategy, in line with the United Nations Sustainable Development Goals. We are proud to be working with Al Daayen Municipality to ensure that we keep Qatar’s beaches clean and encourage everyone using the beaches to share the responsibility. We were pleased to see so many Ooredoo volunteers out in force on Sunday, despite the heat, and we look forward to many more such events in the coming months.”
Rashed Al Kharayein, director of Al Daayen Municipality, said: “We are blessed with many beautiful beaches in Qatar, and all citizens and residents share a responsibility to take care of them in order to preserve marine life and ensure we are all able to enjoy everything our beaches have to offer. We are delighted to work with Ooredoo on this initiative, which we hope will encourage everyone to think of the environment when they visit the beach and play their part to maintain cleanliness and promote protection of our environment.”
At the end of the first Beach Clean-Up event, the Al Daayen Municipality honoured Ooredoo for its prominent role in supporting communities and stakeholders in their efforts to protect and preserve the environment for future generations.

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