facebooktwittertelegramwhatsapp
copy short urlprintemail
+ A
A -
webmaster
CATHERINE W GICHUKI
DOHA
Prime Minister and Minister of Interior HE Sheikh Khalid bin Khalifa bin Abdulaziz al Thani opened the 17th edition of the Doha Jewellery & Watches Exhibition (DJWE) at the Doha Exhibition and Convention Center on Monday.
The PM toured the exhibition pavilions, during which he was briefed on the most prominent exhibits offered by Qatari and international companies participating in the exhibition. The PM also viewed the most important new designs for jewellery, watches and rare precious stones.
The expo featuring unique pieces of jewellery and watches will continue until February 29. This year’s edition features 129 exhibitors from 14 countries showcasing 500 local and international brands, spread across 33,000 square metres. The exhibition is open to visitors daily from 12pm-10pm, and from 4pm-10pm on Friday.
Indian style icon Sonam Kapoor joined the opening ceremony as the face of the National Tourism Council’s promotional campaign, titled “Journey into Wonder.” Aired in 16 regional and international markets, the campaign has reached over 450 million people, furthering Qatar as a world-class destination.
Pavilions featured are Alfardan Jewellery, AlMajed Jewellery, Ali Bin Ali Luxury, Amiri Gems, Fifty One East, Al Muftah Jewellery and Blue Salon.
QNTC Secretary-General and Qatar Airways Group Chief Executive Akbar al Baker said, “DJWE is one of the biggest events in Qatar, offering visitors the opportunity to experience the quality and craftsmanship of hundreds of the world’s finest gemstones and jewellery collections all under one roof.”
He reiterated that it helps to attract tens of thousands of tourists to Doha each year including celebrities, media, and industry influencers.
“It is no surprise that DJWE is growing year after year, and the seventeenth edition is the largest to date in terms of exhibitors and exhibition space. We are thrilled to welcome partners and guests from all over the world who have come to attend the event and we hope they enjoy the experience of luxury and beauty both at the exhibition, and in Qatar generally.”
He said Qatar’s tourism sector is witnessing rapid growth with the development of new tourism products and experiences.
“These achievements are the result of fruitful cooperation between various industry partners, headed by QNTC, and guided by the sustainable development goals charted in our Qatar National Vision 2030.”
For the fourth consecutive year, DJWE also features the Young Qatari Designers Initiative showcasing collections from 18 young Qatari designers.
Returning designers are TrifoglioJewellery, Ghada Albuainain Jewellery, Ghand Jewellery, Leila Issam Fine Jewellery, Hairaat Fine Jewellery, Nouf Jewellery, Sarah’s & Co, Al Ghala Jewellery, Midad Jewellery, Thameen Jewellery and Hessa Jewels.
The new Qatari designers are H Jewellery, Kaltham’s Pavilion, Camelot Jewellery, Claire De Lune Jewellery and Letters Passion Arts.
The Turkish pavilion present for the first time features 11 Turkish brands. The Indian pavilion returns for the second time with 28 brands. International brands being hosted for the first Dolce & Gabbana and Nous, Ali Bin Ali Luxury pavilion, De Beers, which will soon open its first store in Qatar at Al Hazm Mall, and Italian brand Lenore, which will present a collection of bracelets, necklaces and earrings at the Jawaher Pavilion.
The Indian Pavilion is expected to launch the AYRA jewellery collection belonging to Indian jewellery house Amayra.
Qatar Airways is offering special promotions on fares in Economy and Business Class until the end of March, with the aim of attracting visitors from all over the world to enjoy DJWE.
copy short url   Copy
25/02/2020
1652