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Tribune News Network
Doha
HAMAD International Airport (HIA) has received silver award in the ‘Best Passenger Experience Initiative’ category at the Future Travel Experience (FTE) Asia Awards 2019 in Singapore.
The award was given in recognition of HIA’s second phase of Smart Airport Program. The FTE awards celebrate airports and airlines that have displayed true industry leadership and delivered significant improvements in the travel experience at multiple touchpoints.
The 5th FTE Asia Awards ceremony took place at FTE – APEX Asia EXPO 2019, at the Marina Bay Sands in Singapore, and recognised HIA’s continued commitment to unlocking the power of technology to deliver the airport-of-the-future. Winners were selected by a panel of industry executives from around the world.
In line with the five-star airport’s digital transformation strategy, the Smart Airport Programme deploys passenger-centric innovative technologies to provide fast, seamless and enjoyable travel experience for global travellers. The second phase of the programme takes a holistic approach to identity management and lays the foundations of a wide-scale deployment of biometric capability across both mandated and voluntary passenger touchpoints while addressing customer data privacy concerns in line with relevant local and international regulations.
The award-winning initiative, currently under trial, combines passengers’ flight, passport, and facial biometric information in a single electronic record at the self-check-in kiosk or mobile app. Subsequently, only the passenger’s face is required for verification at the self-service bag-drop, automated security gate, and the automated boarding gate.
Commenting on the award, Abdulaziz al Mass, vice president, Communication and Marketing at HIA, stated: “With passengers at the heart of our strategy, HIA stays at the forefront of technology to deploy sophisticated and innovative solutions that offer an unparalleled travel experience. Fuelling the passenger experience with choice and flexibility through smart technology, automation and self-service, we solidify our position as the airport-of-choice for global travellers.”
The successful completion of the first phase of HIA’s Smart Airport Program has proven to be extremely popular, with up to 40 percent of the home carrier Qatar Airways’ passengers preferring to self-check-in; and a further 20 percent opting for self-bag-drop.
FTE Founder Daniel Coleman stated: “In the past 12 months it has become clear that biometrics will be a key technology in transforming the airport experience of the future for passengers, and once more Hamad International Airport has been a first mover in working to apply a new technology that will empower passengers, and help advance the industry. HIA’s Smart Airport programme is an outstanding reference project for digital transformation, and fully deserves the recognition it has received at the FTE Asia Awards ceremony in Singapore this week.”
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18/11/2019
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