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Satyendra Pathak
Doha
Widam Food, the leading livestock and red meat provider of Qatar, is planning to increase its slaughterhouse capacity from 3,100 heads per day to 5,100 heads in 2020.
According to the latest report of QNB Financial Services (QNBFS), Widam plans to open one of the largest slaughterhouses in the Middle East at Al Wakrah in 2020 with a daily slaughtering capacity of 3,500 heads per day.
Currently, Widam operates seven slaughterhouses across Qatar with an aggregate capacity of 3,100 heads per day, the report said.
The upcoming slaughterhouse will bring the company’s overall capacity to 5,100 heads per day.
Given that the company imports approximately 300,000 live sheep from Australia every year, its new slaughterhouse capacity could only be justified with higher expected business volumes.
Moreover, the company is also considering opening slaughterhouses in Australia that would allow Widam to import sheep meat rather than live sheep during summer months.
“The company plans to enter the processed meat products market. Considering Widam’s strong brand recognition and price advantage in imported products, coupled with its good relations with local retail chains, we are of the view that Widam can be successful in this product line,” the report said.
Widam currently has 64 percent market share in the Qatari live sheep and sheep meat market.
Qatar’s strategic food security project envisages that local production of red meat could go up from the current 18 percent to 30 percent by 2023, the report said.
Doha
Widam Food, the leading livestock and red meat provider of Qatar, is planning to increase its slaughterhouse capacity from 3,100 heads per day to 5,100 heads in 2020.
According to the latest report of QNB Financial Services (QNBFS), Widam plans to open one of the largest slaughterhouses in the Middle East at Al Wakrah in 2020 with a daily slaughtering capacity of 3,500 heads per day.
Currently, Widam operates seven slaughterhouses across Qatar with an aggregate capacity of 3,100 heads per day, the report said.
The upcoming slaughterhouse will bring the company’s overall capacity to 5,100 heads per day.
Given that the company imports approximately 300,000 live sheep from Australia every year, its new slaughterhouse capacity could only be justified with higher expected business volumes.
Moreover, the company is also considering opening slaughterhouses in Australia that would allow Widam to import sheep meat rather than live sheep during summer months.
“The company plans to enter the processed meat products market. Considering Widam’s strong brand recognition and price advantage in imported products, coupled with its good relations with local retail chains, we are of the view that Widam can be successful in this product line,” the report said.
Widam currently has 64 percent market share in the Qatari live sheep and sheep meat market.
Qatar’s strategic food security project envisages that local production of red meat could go up from the current 18 percent to 30 percent by 2023, the report said.
