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Doha
Galeries Lafayette Doha, the legendary Parisian department store located at 21 High st, Cultural Village (Katara), has launched its unique new campaign ‘Pantone-The Exploration of Colors’ as the 2019 autumn/winter shades have completely taken over the store.
Promoting the idea of ‘retailtainment’, the campaign has created a fashion-meets-art-meets-experience, driving creative minds to explore the colour scheme.
The campaign, which will run from October until the end of November 2019, offers visitors a chance to experience a multi-sensory scheme that explores their relationship with colour as well as the specific effect colour has with regard to their wellbeing.
Four animated ‘Experience’ Zones spread across the department store allows one to explore, embrace and dissect seasonal colour trends, helping the viewer understand their significance and origin.
The ‘Large Paint Monster’ on the ground floor of the store is a futuristic approach to visually depict the fusion of creativity and fashion. The art installation not only includes the key pantones of the season but also an animated, interactive screen with a tech twist.
At the ‘Color Meditation Chamber’ on the first floor, visitors are guided through a series of colour visualisations, a powerful tool in meditation, to tune into different levels: physical, mental, emotional and spiritual.
The ‘Color Trend Cube’ is a life-size Rubik’s Cube that visually emphasises the colours of the season.
The ‘Color Lab’ is the most colourfully interesting part of the campaign created by Galeries Lafayette Doha in collaboration with one of the world’s leading paint manufacturers, Jotun Paints. This colour bar offers a menu fresh off the runways of the New York Fashion Week Autumn/Winter ’19 collection, where one can mix together to create his favourite colour for his walls or furniture and take it home for free!
“Our products are more than just paints. They are colours born from different stories. They are not just collections, but inspiration. The Color Lab will give a chance to Galeries Lafayette visitors to explore the beauty of their new winter collection colours, tinted live in one of our latest luxurious finish products (Fenomastic Wonder wall),” said Shashi Kumar, country manager of Jotun paints Qatar.
Head of Visual Merchandising of Galeries Lafayette Doha Kevin Gerard Pender said, “At Galeries Lafayette, we are always trying to take our customers beyond the retail experience. The Pantone - The Exploration of Colors campaign is a revelation. It highlights the power of colours and how it directly influences the soul. We want our customers to explore and experience the dazzling hues that the season boasts of.”
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20/10/2019
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