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Local farm produce sales drive delivers 318% rise

Local farm produce sales 
drive delivers 318% rise

Tribune News Network
The Qatar Farms programme organised by the Ministry of Municipality and Environment (MME) in cooperation with the Ministry of Commerce and Industry (MoCI), has recorded sales of about 8,226 tonnes of agriculture produce in its second season, compared to 1,969 tonnes recorded during the first season in 2018, representing a 318 percent rise.
The programme is part of the ministry’s efforts to improve the local marketing process and help the farmers to market their produce.
The second season of the programme launched in December 2018 saw the participation of more than 10 commercial complexes.
The programme aims to provide Qatari farmers with the opportunity to display their local vegetables in various consumer complexes at reasonable prices to the consumer without an intermediary.
The first season of the programme was launched in March 2018 with the participation of only four major consumer complexes -- Carrefour, Lulu, Meera and Family Food Center.
The programme has led to about 20 percent increase in the marketing of locally produced vegetables, which indicates the positive impact of the initiative on improving the marketing of local vegetables in consumer complexes.
Regarding the quantities of the produce marketed in various consumer complexes during the second season, Meera was the most popular consumer market for local vegetables with a record of about 56 percent of the sales, followed by Lulu, Carrefour and Family Food Center, each accounting for 19 percent, 15 percent and seven percent, respectively.