facebooktwittertelegramwhatsapp
copy short urlprintemail
+ A
A -
webmaster

Tribune News Network

International luxury brand Amouage has extended its product portfolio with the launch of a new collection of silk printed scarves in Qatar. Following the successful launch of its leather goods collection, the bespoke scarves have been designed in house by Amouage Creative Director Christopher Chong and crafted by one of the finest silk manufacturers and printers in Como, Italy, the home of the finest quality silk weaving and printing in the world.
"We are truly delighted to launch our new silk scarf collection. We have been working on the collection for over a year and to see it come to fruition is really exciting. We also intend to develop woven scarves and we have very high hopes that this launch will be the beginning of an entirely new category of business for us that we can extend further in the future," said Amouage CEO David Crickmore.
The first Amouage silk scarf collection consists of exclusively printed, colourful designs inspired by the brand's identity and are offered in two shapes the traditional silk square 90cm x 90cm and a 170cm x 60cm shape that can also be worn as a stole. Printed on a luxurious silk twill fabric, each Amouage scarf features a bespoke play on the brand's logo that encapsulates the exuberance in design, for which the brand has become known internationally. A special printing process ensures that both sides of the scarf, front and back have almost the same colour definition.
Each scarf is hand cut to ensure the pattern is completely straight and symmetrical and silk thread is used to roll and hand stitch the hem around each scarf."This is painstaking, highly skilled artistry and adds to the bespoke nature of each individual scarf. Even the labels are sewn on by hand and so this is an entirely hand-made product," explained Crickmore.
The scarves are now available exclusively at the Amouage shop in Lagoona Mall.
copy short url   Copy
28/07/2016
2473