Sunday, September 26, 2021

Lulu Hypermarket launches ‘Qatar Dates Week’ Festival

  • Aug 02, 2021
  • Author: QT-Online
  • Number of views: 2203
  • Top News
Tribune News Network
A major retailer of the region, Lulu Hypermarket chain launched the “Qatar Dates Week” festival on Monday in all its stores to celebrate the season of local dates in cooperation with the Ministry of Municipality and Environment. 
Yousef Khaled Al Kualifi, Director of the Agricultural Affaires Department under the Ministry of Municipality and Environment (MME) inaugurated the festival in the presence of Ahmed Al Yafei, Head of Extension and Agricultural Services Department, Mubarak Feraish Mubarak Al-Salem, Member of Central Municipal Council, Shaijan MO, Regional Director and Shanavas PM, Regional Manager from Lulu Hypermarket Qatar, and many distinguished Qatari farm owners and dignitaries from the Ministry of Municipality & Environment and retail/FMCG sectors. 
Besides, leading participating suppliers of the festival viz., Al-Rayyan Agricultural and Qatarat Agricultural Development Company had attended the inaugural ceremony.
The festival was organized with a view to support local farmers by ensuring better marketing opportunities and value for their agricultural produces.  
From time immemorial, palm trees were regarded as an integral part of Qatari agricultural and cultural heritage. It is estimated that approximately 1.5 Million date palms of various unique indigenous varieties are cultivated in bulk large across the country, and 850 full-fledged farms known to exist.  
According to the statistics available, it contributes a gross produce of 26,000 tons in a season, which constitutes 86% of the total market requirements.  The advancement made by the agricultural sector in recent years because of the challenges posed by various factors, has made the nation self-sufficient and self-reliant in many ways.
The popular local varieties namely Khalash, Shishi, Burhi, Khenizee and Gurh etc. are made available on display at highly subsidized rates. 
Lulu Hypermarket has always been an ardent promoter of Qatari food, non-food products and agricultural produce, and every year they have been organizing promotions like ‘Made in Qatar Festival’, ‘Qatari Products our First Choice’, ‘Festival of Qatari Premium Products’ and ‘Festival of Qatari Farm Products’ etc.  
Lulu Hypermarkets have long-standing association with the local farmers and remain the focal point in marketing local agricultural produce for many years. Since last few years, they have been concentrating more seriously in this respect as a socio-economic commitment to the nation.  
Inaugurating the festival Yousef Khaled Al Kualifi said that “the festival is being held by the Ministry in coordination with Lulu Hypermarket on the occasion of harvesting season of fresh dates”. 
He said that 11 local farms are participating in the festival which will continue for a week.  “This annual festival is being held to promote local dates produce so the farmers can get suitable yields for the investments and hard work,” said Al Khulaifi. 
He urged the customers to utilize the opportunity to buy fresh dates at competitive prices which will be available at 14 branches of Lulu Hypermarkets during the festival.
Speaking on the event, Lulu management stated that: “We are quite happy with the cooperation and support being extended by the Ministry of Municipality and Environment, farm owners and Qatar Chamber. We greatly appreciate the exemplary performance by the local farms and excellent support given to them by the Ministry of Agriculture, Municipality and Environment. Festivals of this sort will be instrumental in establishing a platform to deepen and broaden our partnership with the Qatari farmers.  Over the last few years Qatar Dates Festival has become more popular, highlighting the huge demand for quality Qatari Dates.  We congratulate the Ministry for staging this spectacular event and for giving the customers of Lulu an opportunity for relishing the delicious Qatari Dates." 
The festival will continue for a week, i.e., until Friday (August 6, 2021) at all Lulu Hypermarket outlets across the region.