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‘Enjoy Enjaami’: Tamil song goes viral; crosses 25 million views on YouTube

  • Mar 17, 2021
  • Author: QT-Online
  • Number of views: 19716
  • Cinema/Showbiz
Enjoy Enjaami, a song in the South Indian language of Tamil, has gone viral, triggering conversations about co-existence with nature. The fast-paced and vibrant song, featuring singer Dhee and Tamil rapper Arivu, was released on AR Rahman’s music platform Maajja. Maajjaa was launched to support indie musicians and bring forth their talent to the global stage.
The song has been produced by composer Santhosh Narayanan. The song has been great reviews from Indian celebs and singers including Chinmaya Sripada, Siddharth, Pa Ranjit and Dulquer Salmaan.
Arivu, who wrote the lyrics of the song that celebrates ancestors who toiled in the forests, said he drew inspiration from conversations with his grandmother who was taken from Tamil Nadu to work in tea plantations of Sri Lanka. “My grandmother was taken to Sri Lanka as a bonded labourer, and when she returned, nothing had changed. We continued to live landless,” he told the News Minute.
The song video, which premiered on YouTube on March 7, has crossed 25 million views and counting.