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Qatar Tourism released a new song to celebrate Qatar National Day and the country’s attractions. An initiative by the entity, the song showcases the country’s offerings through a music video. It follows four young girls as they embark on a tour of Doha, while singing “This is Qatar!”. The song video, since posted on December 12, 2021, has generated over 2.2 million views on YouTube 
The song was performed by Hessa Alneama, a Qatari making her debut performance. Directed by Salem AlTurk, the song featured custom attire by Qatari designer, Dee Designs.  The video follows the girls, supported by a cast of 24 young Qatari girls, as they walk along the Corniche, visit Souq Waqif, the Museum of Islamic Art, take a dhow ride, enjoy a match at one of Qatar’s state of the art stadiums, and make their way through Aspire Park, and Katara. It contains a message from Qatar to the world, inviting them to experience the destination and its offerings; inviting them to consider Qatar through a new lens – with childlike wonder.  
Chairman of Qatar Tourism and Qatar Airways Group Chief Executive Akbar Al Baker, said, “Qatar National Day brings together citizens and residents of Qatar in celebrating our values. As we prepare to welcome the world to our shores for FIFA World Cup Qatar 2022, this song commemorates the best of Qatar, celebrating our beautiful country and its touristic offerings through the eyes of its youth.” 
Qatar Tourism works closely with partners from the public and private sectors to develop products and services to drive domestic tourism and attract regional visitors year-round. Through initiatives such as the Qatar National Day song, it showcases the diversity of the country’s tourism offerings. Working closely with partners, it has launched several programmes such as “Qatar Clean” and “Service Excellence” to ensure visitors a safe, seamless experience across all touchpoints.
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