REDTAG, the Middle East’s leading value-fashion and homeware brand, organized a fun-filled extravaganza in Qatar to celebrate and embrace going back to school for the new academic year. The free-entry event included magic shows, face painting for kids, goodie bags and mascots, along with a 50% discount on the specialized ‘Back to School’ collection launched in July.
The Back-to-School (BTS) event, held on August 17th at the REDTAG outlet on Salwa Road, Doha, attracted parents and children in droves. The timely event preceded the commencement of the new academic year in Qatar, enabled attendees to secure BTS essentials, and uplifted the spirits of parents and children alike.
“Going back to school has always been a bittersweet feeling, with an uneven mixture of curiosity, a desire for newness, and despair over concluding holidays. With discounts on BTS apparel and accessories combined with fun-filled activities,REDTAGhoped to beat the blues and add to the reasons to go back to school with joy. We are overwhelmed by the good turnout and positive response,” expressed Shehbaz Shaikh, Chief Retail Officer, REDTAG.
In July, REDTAG launched purpose-designed apparel, character-wear, and accessories as part of its annual BTS collection. In line with its “Let’s Play” theme, the Back to School ensemble included wide-ranging character-wear with impressions of Barbie, Batman, Spider-Man, CoComelon, Sonic the Hedgehog, and more on tees, shirts, and co-ord sets for boys and girls. For seniors,REDTAGembraced “quiet fashion”, designing neutral graphics and prints from popular shows such as Friends.
On the accessories front, the BTS collection was dominated by eye-catching character backpacks, especially trolleys. The backpack bundles with matching lunch boxes, pouches, lunch bags, and water bottles, in sets of three, four and five, struck a chord with BTS shoppers. “We hope to reprise our BTS events with greater pomp and splendour every year,” Shehbaz Shaikh announced, adding, “The trust that value shoppers continue to bestow upon us encourages us to push ourselves with each collection and initiative.”
Customer-centric launches and initiatives have defined REDTAG’s strategy in recent years. Hyper-convenience services such as ‘Anytime-Anywhere Exchange’, ‘Find Your Size’, ‘Fashion Stylists’, and ‘Free Home Delivery’ are a testament to that customer-first approach. With several such first-to-market services in the Middle East and its tiered loyalty program — RT Rewards — which boasts over 15 million members, REDTAG continues to cement its position as the leading value fashion and homeware brand in the region.
