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Qatar tribune

Tribune News Network


Further strengthening their long-standing partnership, Dohatna Innovative Distribution and Samsung Gulf Electronics joined hands to inaugurate an immersive experiential store in Doha’s Katara Cultural Village. Ali Bin Ali Holding’s Dohatna Innovative Distribution is the official partner of Samsung Mobile in Qatar.

Located in 21 High st, the ultimate outdoor shopping destination in Qatar, the new store is strategically positioned right opposite the main entrance of Galeries Lafayette Doha. It offers an exclusive space for visitors who wish to see all that is new and innovative in mobiles, TVs, home appliances and monitors.

The opening ceremony was attended by Adel Ali Bin Ali, chairman & president of Ali Bin Ali Holding; HE Lee Joon-Ho, ambassador of the Republic of Korea to Qatar; Doohee Lee, president of Samsung Gulf Electronics; Ganesh Mithra Parthajee, Ali Bin Ali Holding’s Business head for Consumer Electronics Retail and Distribution; and other top officials from Ali Bin Ali Holding and Samsung Qatar team.

The showroom is bringing a unique design element to tell Samsung’s product story across an immersive customer journey, which brings visitors closer to the product depending on individual taste and preferences. The approach was one of seamlessness so that visitors may be guided by their personal needs and even explore opportunities of personalisation, from the design to the very software display.

Across the store, customers will get to see the latest innovations of Samsung Galaxy mobiles and wearables portfolio. Its highly ambitious products offering will exhibit the latest Galaxy S Series, including the Galaxy S23 Ultra, Galaxy S23+ and Galaxy S23, marking a new era of Samsung Galaxy’s ultimate premium phone

Samsung Galaxy’s epic camera gives users more freedom to explore their creativity, like capturing truly cinematic Nightography videos with transformative AI. The ‘Snapdragon 8 Gen 2 Mobile Platform for Galaxy’ unleashes a premium experience, including groundbreaking AI, future-ready mobile gaming experience and powerfully sustained game play with the world’s fastest mobile graphics.

Softened by wooden slats, greenery and elegant accessories, The Frame and The Serif, both part of Samsung’s Lifestyle TV line-up, are showcased on a separate wall to help customers re-imagine their living rooms.

A must-see for visitors is the dedicated SmartThings space, featuring multiple day-to-day scenarios of connected device experiences, such as Gaming and Work from Home.In addition, customers can see up-close and personal Samsung’s latest home appliances, including The Air Dresser, Bespoke Jet and Bespoke refrigerators.

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