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Satyendra Pathak
Doha
In a bid to expand its presence in Qatar’s growing retail sector, Grand Mall is all set to open its sixth hypermarket in Mekaines on May 25.
A decision to this effect was announced by Grand Mall Managing Director Dr Anwar Ameen Chelat in the presence of Grand Mall Regional Director Ashraf Cherakkal, David Ford, COO of Bin Yousef Group JV Partner, Mohamed NV-Director, Grand Mall General Manager Ajith Kumar and other team members at a press meet held in Doha on Monday.
Speaking on the occasion, Ameen said, “Grand Mall group has grown into a successful brand in the world, particularly in the Middle East. The launch of our sixth hypermarket in Mekaines happens to be our 80th outlet overall. The launch comes ahead of the FIFA World Cup Qatar 2022. Besides international brands, the mall offers products made by local manufacturers and producers.”
Ameen also took the occasion to announce that three more hypermarkets of Grand Mall will be opened in different areas of Qatar by the end of this year.
Announcing Grand Mall’s huge expansion plans for the next five years in Qatar, he said, “The upcoming new opening of three more outlets at Al Aziziya, Umm Garn, and Umm Al Amad this year will extend more service to our valuable customers and will create new job opportunities for expatriates and residents. We will open more branches next year.”
Talking to Qatar Tribune on the sidelines of the event, Ameen said, “Qatar is a very important market for us as we have seen very good growth over the nine years of our presence in the country. This market is very unique market which is evident from the fact that we registered growth even during the period of pandemic. While other regional markets declined during the pandemic, Qatar kept on growing.”
Making Qatar one of the most progressive markets in the region, he said, was exceptional developments like new port, logistics facilities in the country in the last five years.
Increase in national products by over 50 percent in the recent years also made Qatar one of the most competitive markets in the region, Ameen said adding that he was fully satisfied with the performance and growth of Grand Mall in the last nine years.
Grand Mall group’s decision to open the new branch reaffirms Qatar’s status as a preferred country for expatriate workforce and tourists. Shoppers can easily access the group’s sixth outlet, conveniently located in Mekaines, Exit 37 Salwa Expressway that heads to Abu Samra. This new outlet with an area of 55,000 Sq. ft will be the preferred destination for the nearby residents as well as transit customers of Saudi-Doha, with ample convenient parking facilities.
“Our customers’ support validates our slogan ‘Grand Shopping, Great Values’ which has been our motto since the beginning of Grand Mall. A postmodern approach to shopping and international standards ensures our customer’s high-class shopping experience every time. We believe we are Qatar’s go-to shopping destination as we offer products at a reasonable and competitive price,” Ameen said.
Speaking about health and hygiene protocols followed by Grand Mall hypermarkets particularly during the COVID-19 pandemic, he said, “The pandemic affected retailers as well as consumers, but we prioritised the interests of citizens and residents. We did not let the crises deny the demands of our customers. We ensured health, safety, and hygiene standards after several pilot tests. We developed a sanitized, hygienic method to deliver products by installing advanced foodstuff packaging facilities in all regions to supply touch-free, high-quality eatables, lentils, spices, and other products.”
Ameen reiterated the Grand group’s strategy of alliance with partners across the world.
“Co-operation with local producers and businesses keeps us rooted to the foundation of our values. We have our own specialized permanent sourcing team located in different countries. We also have a specialised team for procurement of items directly from fresh farms on daily basis. As a responsible retailer, we understand our role of building a merchandising entity that offers a platform for local producers to thrive. This helps us to specialise in promoting standard retailing. We aim to promote sustainable retailing with workforce happiness and community welfare,” he said.
Thanking the government and local authorities for their support, Ameen said, “Qatar government’s initiatives and policies have helped us boost our business ties in the various nations.”
Speaking at the media conference, Grand Mall Regional Director Ashraf Cherakkal said, “Armed with customer insights and behavioral data helped us to write our retail strategy. This resulted in satisfying customer experiences. This approach pulled in an average footfall of more than 30,000 customers daily in our outlets in Qatar. Our company vision and focus have evolved Grand Mall into a grand enterprise with over 80 outlets, and 6,000 employees, serving about an average of 300,000 customers daily.”
Ajith Kumar, who also spoke on the occasion, said that Grand group has become a much sought-after name in just two decades since its debut in 1994.
“Our business strategies and business alliances with a partner all over the world has helped us reach this stage. Our strategy of ultra-low prices combined with attractive rewards sets us apart from our competitors.”
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24/05/2022
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