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Tribune News Network
Doha
adidas on Tuesday announced the signing of a memorandum of understanding (MoU) with Aspire Zone Foundation to pave the way for a long-term collaboration in the development of research and innovation in sports performance and sports medicine.
Through the agreement, the two sides will collaborate in organising several joint events and campaigns, as well as the development of strategic and commercial projects, providing an opportunity to support and develop young talent.
The foundation is renowned for producing elite athletes across multiple sports disciplines including football, athletics and more.
adidas and Aspire Zone foundation teamed up to reveal the exciting announcement with a mega projection on the Torch Tower in Doha, with the iconic tower being lit up with the logos of both parties.
To further celebrate the announcement, adidas released a series of photos with the National Football team squad players Akram Afif and Abdulaziz Hatim, captured at the football grounds of Aspire Zone against the backdrop of Doha’s famous landmark.
Mohammed Khalifa Al Suwaidi, CEO of Aspire Zone Foundation, said: “We are proud to launch this partnership with adidas, and by partnering with one of the most prestigious global brands in sports, it will further enhance our ambition of being considered a reference in sports excellence world-wide and embody our mission to enhance sports performance.”
Arnaud Jeangirard, VP of Brand for adidas Emerging Markets, said: “adidas is proud to partner with Aspire Zone. Through sport, we have the power to change lives and Aspire has played a pivotal role in the development of sporting talent for many years. We strive to support the foundation’s commitment to enhancing access to sports for the country and supporting new generations with strong sporting values.”
Doha
adidas on Tuesday announced the signing of a memorandum of understanding (MoU) with Aspire Zone Foundation to pave the way for a long-term collaboration in the development of research and innovation in sports performance and sports medicine.
Through the agreement, the two sides will collaborate in organising several joint events and campaigns, as well as the development of strategic and commercial projects, providing an opportunity to support and develop young talent.
The foundation is renowned for producing elite athletes across multiple sports disciplines including football, athletics and more.
adidas and Aspire Zone foundation teamed up to reveal the exciting announcement with a mega projection on the Torch Tower in Doha, with the iconic tower being lit up with the logos of both parties.
To further celebrate the announcement, adidas released a series of photos with the National Football team squad players Akram Afif and Abdulaziz Hatim, captured at the football grounds of Aspire Zone against the backdrop of Doha’s famous landmark.
Mohammed Khalifa Al Suwaidi, CEO of Aspire Zone Foundation, said: “We are proud to launch this partnership with adidas, and by partnering with one of the most prestigious global brands in sports, it will further enhance our ambition of being considered a reference in sports excellence world-wide and embody our mission to enhance sports performance.”
Arnaud Jeangirard, VP of Brand for adidas Emerging Markets, said: “adidas is proud to partner with Aspire Zone. Through sport, we have the power to change lives and Aspire has played a pivotal role in the development of sporting talent for many years. We strive to support the foundation’s commitment to enhancing access to sports for the country and supporting new generations with strong sporting values.”
