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Messika has announced the new face for 2022 campaign – the one and only Kendall Jenner, who infuses the new campaign and collections with an unparalleled energy, radiance and youthfulness.
Through the campaign, the Maison reconfirms its bond with women. Ensuring fluidity in the ability to live every moment as decided, Messika jewellery is easy to wear and to combine. Through every piece, a sole ambition is shared: to encourage confidence in feeling ever free.
Kendall Jenner and Valérie Messika met in the south of France to shoot the Maison’s new campaign directed by Chris Colls.
True to her instinct to find the woman who best reflects Messika, the designer chose Kendall Jenner as the new face of the campaign. Who better than Kendall Jenner to inject energy and freedom into the new Messika campaign? The model regularly wears Messika jewellery for both fashion shows and private occasions, and now embodies the Messika woman, her freedom and modernity.
The photographs combine the momentum of Kendall Jenner’s figure with the infinity of the landscape. Capturing the immensity of the sea meeting the sky, each image is a manifesto of freedom.
Whatever her choice, her attitude reflects her modernity. Between ‘athleisure’ and performance, her outfits have the energy of a woman who is confident in her life and era, whose body and mind are in harmony. Master of her destiny, she represents the alpha woman of today.
To capture this free woman, Australian photographer Chris Colls combines aesthetics and movement, reflecting a plural femininity.
Commenting on the campaign, Valérie Messika said, “I wanted to illustrate a subtle alliance between grace and strength and capture an image of an alpha woman with a mysterious and hypnotic aura; Kendall perfectly embodied that for me.”
Kendall Jenner said, “I am very happy to have been chosen by Messika for its new campaign. Its jewellery has always reminded me of Paris, one of my favourite cities. During the shoot, I was able to see so many beautiful pieces, which gave me a deeper appreciation for the craftsmanship of the house that goes into even the smallest earring.”
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20/01/2022
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