copy short urlprintemail
+ A
A -
Tribune News Network
Ooredoo Group has launched its Ramadan campaign, with this year’s efforts aimed at increasing digital responsibility awareness and making the Internet a more positive environment for all.
As people continue to battle the COVID-19 pandemic by spending more time online, digital responsibility becomes increasingly important. With Ramadan being a time for introspection, thoughtfulness, and reflection, this year’s campaign emphasises the Holy Month as the ideal time to examine the impact online interactions can have on us all, as well as the ideal time to begin changing behaviours.
Sheikh Mohammed Bin Abdulla Al Thani, Deputy Group Chief Executive Officer at Ooredoo Group, introduced the new campaign, “The Internet is an extraordinary invention, a powerful tool that, when used properly, undoubtedly empowers us in every way possible. As part of Ooredoo’s vision to enrich people’s digital lives, we continue to invest heavily in developing and improving our networks across our global footprint. But we also want to ensure that these digital lives are in fact enhanced by the Internet and not the opposite.”
Ooredoo’s main campaign video – an Ooredoo Ramadan Story – which launches on the first day of Ramadan along with several short videos, tells the story of the Internet by comparing it to a child, one that has been influenced, shaped, and moulded by Internet users, in a beautifully crafted animation. It reinforces the message that online safety and positivity are everyone’s responsibility. Given the Internet’s youth, the main message demonstrates that there is still hope that the ever-expanding online community can work together to create a safer, more positive digital world, encouraging people to “make the Internet happy again.”
The short videos reinforce this message by highlighting the various ways in which people can use the Internet to do good. Indeed, the videos address issues such as cyberbullying, spreading unverified rumors, and others, and they encourage people to report negative behavior online and to use this valuable tool to support one another and important causes.
Sheikh Mohammed continued: “As we move ever closer to an age of complete digitalisation, the Internet develops with us, and so its power and potential grow; much like a child grows and develops towards adulthood. We hope our campaign will inspire enough people to think and reflect. The Internet is what we make it, a reflection of our society so let’s make it a positive one starting this Ramadan.”
The new Ramadan videos can be seen on all Ooredoo’s social media channels from the first day of Ramadan.
copy short url   Copy