Tribune News Network
Doha
Kingdom Konsult (KK), a boutique consultancy in sustainability and the circular economy, has signed an Memorandum of Understanding (MOU) with Proofminder, a European AgriTech innovator specialising in AI-driven plant-level farming technologies. This partnership introduces to Qatar a breakthrough in precision agriculture, leveraging AI and drone-based analysis to transform the agricultural sector with scalable, sustainable solutions.
This collaboration represents a significant step forward in sustainable environmental efforts, as both parties aim to promote green initiatives and raise awareness about environmental sustainability.
The MOU also solidifies their mutual desire to foster a healthier, more eco-conscious business environment and society, while enhancing cooperation to drive plant-level precision agriculture powered by AI and environmental sustainability initiatives.
Aligned with Qatar National Vision 2030 (QNV 2030), this collaboration supports the country’s pillars of environmental development, economic diversification, and technological innovation directly contributing to national food security and sustainable resource management goals.
Norbert Havas, CTO and co-founder of Proofminder, expressed his enthusiasm about the partnership: “This partnership marks an important moment not only for Proofminder but also for the future of agriculture in Qatar. By combining our cutting-edge AI-driven plant-level technology with Kingdom Konsult’s deep expertise in sustainability, we are confident we can empower farmers to achieve higher yields with lower environmental impact.
Together, we are committed to building a more resilient, sustainable food system that serves current and future generations.” Catina Aghayan, Chairman and Founder of Kingdom Konsult, expressed her pride in the collaboration: “We are very proud today to partner with Proofminder, a pioneering force in AI-driven precision agriculture, in our shared mission to promote smart farming and environmental sustainability in Qatar and the region.
This partnership is a milestone for us, as it introduces a transformative solution for boosting crop yields while reducing chemical usage and environmental impact.
Together, we complement each other’s strengths and are ready to deliver a legacy of innovation and sustainable agriculture for Qatar’s future.”
As part of this collaboration, the two companies are committed to developing innovative solutions to tackle persistent environmental challenges and embed the principles of sustainability for future generations.
The partnership is poised to contribute significantly to the circular economy.
The agreement will also focus on promoting advancing precision agriculture and sustainable farming practices, with AI-powered plant-level insights identified as a key growth driver in the agri-tech sector.
This technology will the optimisation of crop production while reducing chemical inputs and environmental impact, aligning with national and global efforts toward sustainable agriculture, food security, and climate resilience.
