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Malabar Gold & Diamonds, one of the largest jewellery retailers globally with a strong retail network of 250 outlets spread across the globe, has announced ‘Brides of India Golden Heart’ programme to provide jewellery as marriage assistance to brides from indigent families.
The group launched the programme in the presence of its brand ambassador Miss World 2017, Manushi Chhillar, at an event in Calicut, Kerala.
The Golden Heart programme is a free wedding ornament programme especially aimed at providing assistance to brides from the weaker sections of the society. With the participation of more people with social commitment, Malabar Group intends to make the programme a major social initiative.
Malabar Group Chairman M P Ahammed said, “We at Malabar Group believe that wedding eve is the noblest occasion. We do accept that with our contribution of 101 kg of gold, marriages of all the needy would-be brides cannot be solemnised. But, this is just the beginning.
“Therefore, anybody can chip in by contributing to this programme either in cash or gold. We could reach out to larger number of needy with such contribution.”
He said the group has plans to turn Malabar Gold & Diamonds as the number one gold jewellery retail chain in the world. The plan is already afoot with the opening of showrooms in the USA and other geographies.
The names of the needy can be registered with their consent by the next kin or kith in the website of Malabar charitable trust who are leading the charity efforts of the group. The site address is w.w.w.malabarcharitabletrust.org.
Selected applicants may receive one sovereign to three sovereigns of gold for free according to criteria.
During the same event, the group felicitated the winners of ‘Golden Girls’ competition organised among the college students in Kerala.
Miss World 2017, Manushi Chhillar gave away the awards to the winners. The prize money of Rs. 20,000 was distributed to 125 girl students who participated in the competition from all over Kerala. Besides, gold medallion of 20 grams each was distributed to 5 selected participants.
IIM Kozhikode Director Prof Debashis Chatterjee delivered the keynote address at the function. Prominent speakers at the event were Group Executive Director Abdul Salam KP and Times Group Director Deepak Saluja.
One of the toppers in Civil Service examination Sreedhanya, Shiny Wilson, Screen Play Writer and Film Maker Sankar Ramakrishnan, prominent Dubbing Artist K Bagyalakshmi, Cine Actors Samyukta Menon, Meera Vasudev, MG Radhakrishnan, Editor, Asianet News, and educationist Praveena Kodoth were also present. Malabar Gold & Diamonds – India Managing Director India operations, O Asher welcomed the gathering while Times Group vice president Shaju kumar delivered the vote of thanks.
Malabar Group has earmarked five percent of its profit for social welfare activities. (TNN)
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