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QNA

DOHA: Discover Qatar announced that it will receive over 10,000 visitors to Doha for a temporary period within one month, marking the first time since the Qatar Stopover program was relaunched in August 2021.

In a statement, the company noted that this achievement demonstrates Qatar's increasing capability to draw visitors and tourists as a premier global tourism destination, alongside the rising interest in its temporary Stopover program, highlighting that the program had over 10,500 visitors in January 2024, compared to 6,651 in January 2023, resulting in a significant year-on-year growth of 165 percent from March 2024 to January 2025.

This program managed to bring about remarkable growth in hotel booking rates this year, with over 100,000 hotel nights booked, twice the figures from the previous year. The success can be credited to Qatar Airways Holidays, which is the largest contributor to the program's sales, completing over a third of the bookings through its platform and leveraging Qatar Airways' exceptional marketing capabilities to promote its services globally.

More and more Qatar Airways passengers are taking advantage of the Qatar Stopover program, with 20 percent of customers using Avios points from the loyalty program to finalize their bookings. The expansion of the Qatar Stopover program can be attributed to the financial backing from Discover Qatar, coupled with successful marketing initiatives spearheaded by Qatar Airways teams both in Doha and internationally. Additionally, there is an increasing demand for travel to Qatar from various global locations, including the USA, UK, Australia, Germany, and the Netherlands.

In Australia, South Africa, Iran, Saudi Arabia, and New Zealand, the global travel industry has also shown considerable backing for the Qatar Stopover program. This support has bolstered the program's capability to draw in more travelers for leisure and business alike.

This accomplishment underscores the worldwide travel experience via Hamad International Airport, which was honored with the title of World's Best Airport 2024 by Skytrax International. All of these elements aid in establishing Qatar as a premier tourist destination that promises travelers an extraordinary travel experience, one that perfectly integrates the chance to discover its abundant cultural heritage with the opportunity to take in its contemporary architecture and lavish amenities.

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04/02/2025
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