Rafeeq Al Darb unveils new brand identity in 2022
*Rafeeq introduces Nasser Al Attiyah as its brand ambassador
*Company incorporates violet color with turquoise to the brand
Rafeeq Al-Darb Company has announced the launch of its new brand identity at the beginning of the New Year 2022 for its customers for the first time since its launch in 2018.
To mark the occasion, Rafeeq has released a promotional video that tells the story of the new identity in partnership with the world rally champion Nasser bin Saleh Al Attiyah, the company’s new brand ambassador.
Rafeeq has released its new identity both in Arabic and English, integrating its traditional violet color with greenish turquoise, in addition to a new different font.
Speaking on the occasion, Abdullah Thamer Al Humaidi, Chairman of the Board of Directors of Rafeeq Al-Darb Company, said, “Change is natural. Our new identity will open new doors for our business. Rafeeq Al Darb Company, which started with delivery service, serves more than 3,000 restaurants and cafes currently. Our business has diversified over the years of 2019 and 2020 and 2021, as we went ahead of our competitors in this specialty. We were pioneers in introducing new mechanisms to the world of online shopping through our famous influencers who were unique in presenting a variety of goods and commodities that are difficult to find in the local market.”
Al Hamidi added, “We set our sights on entrepreneurship, we aim to be distinct in our beloved country Qatar and add our special touches to the areas of retail shops, pharmacies, flowers, and the food trade. We are happy with our partnership with Qatar Charity, which strengthened our local partnerships. Our association with Al Meera is equally important. We are also happy about launching five branches Rafiq Mart so far.”
“We at Rafeeq are pleased with our partnership with the national hero Nasser Al Attiyah as our brand ambassador. We are particularly happy that he is now entering the final stages of the world’s most famous race, the Dakar Rally,” he said.
It is noteworthy that the Rafeeq Al-Darb Company, which was launched in 2018, is the first 100 percent Qatari delivery company that provides delivery services to restaurants, food products, and entertainment.
In the past year, the company achieved an important milestone by delivering its products to the Gulf countries, in addition to Iraq and Jordan, making it the leading company in the field of entrepreneurship and the specialization it offers with distinction.
