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AAB celebrates first digital launch with introduction of all-new Toyota C-HR 2020 Hybrid
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AAB celebrates first digital launch with introduction of all-new Toyota C-HR 2020 Hybrid

In line with the efforts of Qatar to limit the spread of the Covid-19 virus, and a commitment from Abdullah Abdulghani & Bros. Co. (AAB) to ensure the protection of the health and safety of its customers, the company initiated first digital launch in Qatar with the introduction of the all-new Toyota C-HR, a new member to the Toyota Hybrid Vehicle (HEV) family.
Announcing the launch of the all new Toyota C-HR, R.K. Murugan, AAB Acting CEO, said that the daringly innovative crossover combines adventurous design with a responsive drive and class-leading eco-friendly technology to bring the future of the crossover to customers in the region. 
Firas Mufti, Senior Marketing Manager added that the introduction of C-HR Hybrid Electric Vehicle further demonstrates Toyota Motor Corporation’s commitment to introduce more class leading eco-friendly technology models in addition to the existing 3 HEV models.
Awwad Mohamed, Senior Manager, Toyota National Sales, said, "The introduction of new C-HR gives our customers more options of HEV vehicles to choose from and also further strengthens Toyota’s strong SUV line-up. AAB offers 8 years/160,000kms warranty for Hybrid Battery in Qatar thereby giving peace of mind to the HEV vehicle owners in addition to the fabulous performance in acceleration and quietness."
Designed to stand out both within the Toyota line-up and the crossover segment, the all-new C-HR – or Coupé High-Rider – embodies company President Akio Toyoda’s commitment to promoting stylistic freedom and engineering creativity. The pioneering crossover remains remarkably true to the spirit of the concept cars that drew global attention in Paris, in 2014 and Frankfurt, in 2015. Now, the Toyota development team’s bold vision is brought to life in a head-turning vehicle that pairs a coupe-like upper body with the powerful underpinnings of an SUV for enhanced driving pleasure.
The all-new C-HR Hybrid-Electric Vehicle (HEV) also reflects Toyota’s long-standing drive for sustainability. The company has harnessed the power of innovation to emerge as a leader in the development of environmentally friendly automotive technologies. Offering the lowest fuel consumption value in its category at 23.9 km/L, the class-leading C-HR enables customers to contribute to a greener future while enjoying the increased driving satisfaction provided by its advanced technologies. The new model also offers exceptional cabin quietness and smooth acceleration, especially when accelerating from a stand-still.
Inspired by what he learned from meeting with potential customers, C-HR Chief Engineer Hiroyuki Koba focused persistently on their requirements throughout the development process, setting the highest demands for design and quality. Koba commented, “The Toyota C-HR’s unique character demonstrates the Toyota New Global Architecture (TNGA) platform’s flexibility in three key areas: design, powertrain, and dynamics. This adaptability provided us with the freedom to deliver a fresh take on the increasingly commoditized crossover segment.”
“We are excited to launch the all-new Toyota C-HR in the Middle East, a completely new breed of car that will change people’s perceptions of what a crossover should be like to drive and to look at. Designed to reflect the aspirations of adventurous young motorists, the vehicle represents the next step in the segment’s evolution,” said Kei Fujita, Chief Representative of Middle East & Central Asia Representative Office, Toyota Motor Corporation. 
Fujita continued: “Distilling decades of engineering expertise has resulted in a highly refined vehicle that is stylish, fun to drive and embodies Toyota’s commitment to safeguarding the future of our planet through its groundbreaking eco-friendly technologies. I’d like to thank our loyal customers in the region for their continuous support, which serves as a constant source of inspiration in our drive to create ‘ever-better’ cars.” 
The all-new C-HR is built on the Toyota New Global Architecture (TNGA) platform, which guarantees a more rewarding driving experience. A low center of gravity and double-wishbone rear suspension contribute to outstanding stability and handling with exceptional ride comfort. The vehicle comes with a 1.8-liter VVT-i full-hybrid powertrain and automatic E-CVT transmission, meeting all the requirements of daily commutes and weekend leisure journeys while offering peace of mind through its comprehensive array of safety features.
Viewed from any angle, the combination of faceted gemstone-like shapes and fluid surfaces of the 2020 Toyota C-HR creates a delicate balance of precision and elegance. The front of the vehicle represents a further evolution of Toyota’s Under Priority and Keen Look design identity. Character lines have been executed with a gentle touch, and the front face features a body-colored lower lip, creating a refined appearance.
The Daytime Running Lights (DRL) form a singular illuminated element located above the main beam projectors, while the indicator lights are fully integrated within the same unit. The position of the front fog lights at the extreme edges of the lower bumper allows for a very wide lower air intake, underlining the car’s powerful stance. Equipped with LED lamp technology, the rear light clusters stand proud of the bodywork and are connected by a sleek, glossy spoiler, giving the back view of the 2020 Toyota C-HR an expressive visual signature.
The all-new C-HR’s airy and high-quality interior is designed to delight the most discerning of customers. Exuding a genuine sense of luxury and refinement, the cabin offers an elegant contrast between curving surfaces and crisp lines to deliver a fresh, yet comfortable environment. The sleek control panel features a 4.2-inch color LCD Multi-Information Display with an onboard multimedia system and full smartphone integration through both Apple CarPlay and Android Auto. In addition, the system facilitates ‘over the air’ map updates to ensure the accuracy of the navigation platform. The user-friendly controls are complemented by ample storage capabilities, ultra-supportive seats, and a dual-mode air conditioning system to ensure the utmost comfort and convenience for drivers and their passengers.
The all-new C-HR HEV comes with all the benefits expected of the world’s most proven and advanced hybrid-electric technology, yet drives like any other conventional car, offering remarkable fuel efficiency at 23.9 km/L with zero compromise on performance. The combined HP for C-HR is 122.  The hybrid-electric powertrain is equipped with a small, light, and powerful lithium-ion battery pack that can efficiently absorb and deliver current, enhancing the electric motive force delivery.
Toyota has more than two decades of technical leadership in electrified vehicles and has amassed over 15 million environmentally friendly vehicle sales globally since 1997. ‎Its hybrid-electric batteries are continuously charged by the petrol ‎engine and when decelerating and braking, meaning there is no need to plug in a power cord. The all-new C-HR features a host of advanced technologies, yet drives like any other conventional vehicle and ‎does not require special fuel.
As with any Toyota model, the safety of occupants is paramount and is assured through several superior technologies. The TNGA-based chassis has been optimized for outstanding impact performance and is complemented by an impressive array of active and passive safety features including Vehicle Stability Control (VSC), Electronic Brakeforce Distribution (EBD), Tire Pressure Warning System (TPWS), Hill-start Assist Control (HAC) and many others.
A choice of 10 exciting exterior hues add to the all-new C-HR’s striking visual appeal, including Super White 2, White Pearl CS, Celestite Gray ME, Gray ME, Metal Stream ME, Black MC, Emotion Red 2, Orange ME, Oxide Bronze ME, and Nebula Blue ME. Further personalization is made possible with the addition of two bi-tone variants; where you can combine Gloss Black and the iconic Metal Stream with all the available colors. The vehicle’s eye-catching exterior is accentuated by sporty 17-inch alloy wheels. Customers can also tailor the interior color scheme according to their preferences with two distinctive options; Black and Orchid Brown.
With the launch of the new model, Toyota’s Hybrid Electric Model line-up in Qatar includes Corolla, Camry, RAV4 and the all new C-HR. 
Customers wishing to purchase the new model can visit any of the two showrooms located at Al Abdulghani Tower (C-Ring Road) and City Center (basement) at their convenient time or can speak to their Sales Team directly at 50099188.  Toyota main showroom is open from Sunday to Thursday from 8 am till 8 pm. City Center Showroom is opened from Sunday to Thursday from 9 am till 8 pm. AAB also offers excellent after sales support with a network of 10 service centers located across the country.  
Toyota main showroom is open from Sunday to Thursday from 8 am till 8 pm. City Center Showroom is opened from Sunday to Thursday from 9 am till 8 pm.

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