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Tribune News Network
Doha
QATAR Airways (QA), a supporter of premier sporting events around the globe, has signed on to become the official airline for three editions of the MCKAYSON New Zealand Women's Open.
The event features a USD $1.3 million prize purse and will mark the first ever LPGA Tour event to take place in New Zealand.
As part of this sponsorship, QA will have extensive marketing and branding rights at the MCKAYSON New Zealand Women's Open, with millions of overseas spectators expected to tune in from September 28 to October 1, 2017, when the Open takes place at the spectacular Windross Farm golf course in Ardmore, south of the Auckland central business district.
Qatar Airways Group Chief Executive Akbar al Baker said:"Qatar Airways is proud to lend our support to the historic MCKAYSON New Zealand Women's Open. As a major global sporting partner, we see sports as a means of bringing people together, something at the core of our own brand message Going Places Together. It has been eight months since Qatar Airways began operating the world's longest flight from Auckland, and we have been welcomed with open arms by Kiwi travellers. The MCKAYSON New Zealand Women's Open is our opportunity to support the city of Auckland as the world's golfing finest come to play."
Tournament Director of the MCKAYSON New Zealand Women's Open, Michael Goldstein, said:"It was serendipitous timing that Qatar Airways, a passionate sponsor of global sporting events, launched in New Zealand in the year of the first-ever LPGA Tour event in New Zealand. We are thrilled to partner with Qatar Airways as our official airline of the MCKAYSON New Zealand Women's Open, and hope that many of their passengers experience seeing the world's best in our backyard."
Today's announcement builds on QA's sponsorship strategy of supporting a range of exciting international and local initiatives dedicated to enriching the global community that it serves. Besides the MCKAYSON New Zealand Women's Open, QA is a proud partner of the Sydney Swans in Australia and the Formula E electric car races in Paris and New York, among others. QA is also the official FIFA partner of many top-level sporting events, including the FIFA 2018 and 2022 World Cups to be held in Russia and Qatar, respectively.
