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Malek Helali
Doha
ON the occasion of Mother's Day, Ali Bin Ali Watches and Jewellery and Richard Mille initiated Doha Ladies Week at a Richard Mille Boutique where Amanda Mille, Richard Mille's daughter, introduced the guests to the Richard Mille women's collection.
Although the brand is usually associated with men, the women's collection featuring a wide selection of unique pieces designed with high precision and superior quality reflects the great attention that the brand pays to their female clientele.
"Women who are very active and influential in society, within the region, are the kind that I would like to link to the brand," said Amanda. She pointed out that the brand seeks exclusivity and high quality in making its pieces that come in a limited edition, in most cases.
"We always want to ensure the exclusivity of our pieces - each one has its own character. Our clients know that sometimes it would be difficult to get the piece they want even if they have the money since that piece would be out in a limited number and sometimes out of production as we never go back to producing old pieces," she added.
According to Amanda, the Richard Mille watches are lifestyle pieces that focus on quality and comfort and take months to make with great precision."We don't use steel at all, even in the mechanism of the watch. We use gold, diamonds and special hypoallergenic technological ceramic that is resistant to scratches. Some pieces would be more expensive than others not because they have more diamonds, but rather because they feature a tourbillion mechanism that is very complex and handcrafted to perfection. The watchmaker is like a heart surgeon making sure that everything is in place in such a small space due to the curved shape of the watch's case at the wrist which is the character of the brand."
Amanda noted that the women's pieces are equipped with a button to release the crown in order for a lady not to break her nails while changing the time. She added that her father is always coming up with innovative ideas and using new materials as he loves to travel a lot and learn from meeting people from different cultures.
Amanda introduced the guests to a number of exclusive pieces, explaining the different backgrounds and characteristics of each.
For instance, the 'Evil Eye' women's watch is decorated with flames in red gold that are not painted but warmed up to get their colour and every piece is therefore different. Additionally, the 'Dragon' piece, that is very popular in the region, is entirely hand-made and decorated with white diamonds.
