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By Sherry Aggarwal Gupta
YOUNG, playful, modern and sensuous are a few words that describe the showcase by French jewellery brand Messika at the ongoing Doha Jewellery & Watches Exhibition 2017.
The founder Valerie Messika launched 'Messika' 12 years ago with a crystal clear vision to create diamond jewellery that a woman could use in her daily life.
Talking about her brand, young and vibrant entrepreneur, Valarie Messika, said:"I learnt everything about diamonds from my father who was a diamond dealer and manufacturer. My father wanted me to join his business but I wanted to create something of my own in diamonds. With Messika, I have tried to redefine the identity of diamonds as modern, young and fresh jewellery that was not the case 20 years ago."
The brand has displayed jewellery ranging from Euros 600 to one million. The brand targets Qatari women who like pure jewellery style and love to accumulate.
The brand will soon be opening three boutiques in Qatar at Doha Festival City, Mall of Qatar and Villaggio Mall.
The hot selling jewellery product in Qatar is Messika's diamond anklets which they launched a few months ago with Ali Bin Ali. The brand has already sold over 500 anklets worth Euros 2,200 each.
