+ A
A -
Dipti Nair
Doha
The one-of-a-kind contemporary jewellery and accessory retailer, Charming Charlie, recently opened its second store at the Mall of Qatar. The store was inaugurated by US Ambassador to Qatar HE Dana Shell Smith and Charming Charlie Founder and CEO Charlie Chanaratsopon.
Charming Charlie is known for its wide range of fashion accessories including jewellery, handbags, watches, scarves, clothes, small leather goods and eyewear, with special attention to colour. The accessories range from cool and creative to classic and refined and are arranged according to colour.
Charming Charlie is managed by their international licensing partner Apparel Group and currently have 14 outlets in the Middle East. The first store in Qatar was opened at Ezdan Mall. The store at the Mall of Qatar showcases the brand's signature look with bright pink being the chief colour of choice. The interiors are laid out in a luxurious feminine and inviting style with different colour tables for different colour ensembles. The layout of the store is such that if you go to the red 'table' you would find all accessories in the colour red, easing out the shopping experience.
Charlie Chanaratsopon, who is number 27 on the Forbes list of America's Richest Entrepreneurs Under 40, started Charming Charlie in 2004 which is now a $550 million international accessory chain.
During the opening, he said,"Charming Charlie is a candy store for grown up women, without the calories. We are really known for our colour, fun, variety of products and the amazing value in our pricing. These are the four things that customers always come back to us for. We opened in the Middle East through a partnership with Apparel UAE, about two years ago. Now we have 14 stores in the region. We plan on growing to 50-100 stores in the Middle East, in the years to come. We want to bring colour and fun to the region and the malls here are very impressive and a great place to be.
"We have had great feedback here as we opened. We are a store that has jewellery and accessories that will fit you, your friends, your mother, your daughter it's a place where the whole family can shop. We try to serve all our customers. We are definitely a fun and not a serious brand. Going forward, we will be localising more products to the region."
US Ambassador to Qatar HE Dana Shell Smith said,"We have many Charming Charlie stores in the US, even where I'm from, so I'm very familiar with the brand. They have great accessories, cute little gifts and they are so much fun. Also it's very affordable. We can see adult women and young girls shopping here together, they have something for everyone and every woman is sure to find something that they like here. Even I'm going to shop, I have my eye on a necklace."
Former beauty queen and founder of 'Queens Without Scars', Yezenia Navarro is a big fan of the brand and all the accessories she was wearing earrings, necklace, bag and bracelet were from Charming Charlie.
"I love the brand and the store," she said."If you have a party and you have the perfect dress and need matching accessories, you can just come here and go straight to the colour that you want and you can definitely find everything you need, in just one store. I think the best part is that everything is segregated by colour, so it's really easy to find what you need. Or you can just come with your friends and browse through all the beautiful things they have. The best part is that their prices are very affordable and their quality is very good."
Charming Charlie is now set to open its third store in Qatar at the Doha Festival City in April.
