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Maneesh Bakshi
Doha
ULTRA Luxury 2017, a unique exhibition aimed at tapping the growing luxury market of Qatar and the region at large will be held Doha in November this year. The announcement came in a press conference held at Shangri-La Hotel in Doha on Monday.
The exhibition is expected to host some of the unique, high-end niche brands, unheard of by many, in various categories such as real estate, sports, collectable cars, private jets, accessories, fashion, art etc.
The exhibition will provide a platform for global luxury segment to showcase their products and services to the targeted, sophisticated group of visitors. The four-day exhibition will be held at the Doha Exhibition and Convention Centre (DECC) from November 5 to 8, 20017.
Ghada al Khater, ambassador for Ultra Luxury while addressing the press meet, said:"The exhibition is the first of its kind to be held in Qatar as well as in the region that intends to bring together all luxury lifestyle products under one roof in order to introduce these products to high net worth individuals."
She continued:"Qatar's luxury market is growing steadily for the past decade and we are committed through this exhibition to further support this goal and improving the luxury experience of the consumers within Qatar and the region. We intend to achieve this by delivering a unique luxury experience which will support Qatar's position as a luxury hub."
According to her, a new generation of sophisticated luxury customers is emerging within the region and the exhibition targets catering to their tastes.
Quoting facts and figures from Wealth X, a leading global wealth information organisation, she said:"GCC is home to more than 4500 Ultra High Net Worth (UHNW) individuals with an estimated fortune of $817bn. Ultra Luxury will consolidate this market by making Qatar positioned uniquely on the luxury events calendar in the coming days."
Over 100 exhibitors are expected to showcase their products at Ultra Luxury 2017, which will be spread over an area of more than 10,500sqm.
The exhibition will give visitors an opportunity to have a unique sensory experience by participating in various activities divided broadly into three categories: Ultra Wisdom, Ultra Boulevard and Ultra Lounge.
A series of workshops, seminars and discussion revolving around luxury market will be held under Ultra Wisdom category while and knowledge sharing as regards to latest and future trends from the world of fashion, accessories and jewellery will be held under Ultra Boulevard. Ultra Lounge will give customers a place to relax and dine with the cr'e8me de la cr'e8me from the industry.
Ultra Luxury enjoys the support of Qatar Tourism Authority, Qatar Airways, Shangri-La Doha and Wealth X.
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31/01/2017
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