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Tribune News Network
Gulf Business Card Directory (GBCD)published by Doha-based advertising and event Management Company Media Plus recently won an award instituted by the Department of Commerce and Management studies at the University of Calicut for the creation of the most innovative marketing tool.
The award committee observed that GBCD with its novel approach and scientific organisation was very attractive and user friendly.
The jury, consisting of management experts and university professors, complimented the idea of the business card directory and observed that it was effective and useful for connecting people on a large scale.
The information explosion witnessed in the world today has made business more challenging and demands that it be more relationship oriented for better success.
In the present world of competition there is a need to encourage new technologies and innovations for successfully marketing any product. GBCD is an effective example of innovation in marketing.
GBCD Chief Editor and Mediaplus CEO Amanulla Vadakkangara received the award from Calicut University Vice Chancellor Dr K Muhammed Basheer at a glittering ceremony.
The function was attended by prominent personalities including the Pro Vice Chancellor Dr P Mohan, Head of the Department (Commerce and Management Studies) Dr Vijaya Chandran Pillai, Staff Coordinator Dr Johnson and faculty member Dr E K Satheesh.
Addressing academicians, management students and research scholars, Amanulla Vadakkangara said that the success of the directory could be attributed to team effort.
"GBCD facilitates interaction among the business community for mutually rewarding enterprises and contains business cards of individuals and establishments, which can be used as a ready reference by all the leading business concerns to boost Indo-Gulf and intra-Gulf business," said Vadakkangara.
"We started publication in 2007 and we have been very particular to add new attractions every year. Now, we have made GBCD, a unique product, published continuously for the last 10 years with added attractions."
"Branding any venture or product becomes more necessary when the business is facing problems and challenges. GBCD is an easy solution for effective branding," he said.
The whole version of the directory is available online and the business cards are available through mobile application free download.
