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Tribune News Network
Doha
Strategic communications agency Portland has won the PRCA 2020 ‘Best IPO’ campaign award for its support to Baladna’s IPO on the Qatar Stock Exchange.
Portland’s financial communications support on the deal was recognised from a competitive field as being the most significant and highest quality campaign. The winning of the award follows significant investment by Portland in its financial communications teams in Doha and London and is the second listing that Portland has worked on following Qatar Petroleum’s Qamco in 2018.
Portland created and implemented an integrated digital, social and traditional media campaign for the QR1.43 bn Baladna IPO, representing 75 percent of the share capital of the company. Working closely with the Baladna IPO team and lead advisors QNB Capital, the Portland team delivered a strategy aimed primarily at Qatari retail and institutional investors, with a secondary target audience of international investors in the latter phases.
The Portland award for best IPO is the first time that a project relating to Qatar has been recognised by the PRCA. The PRCA is the world’s largest PR professional body, representing in excess of 30,000 communications practitioners.
Patrick Forbes, Partner of Portland and team leader on the transaction, said, “It was a great pleasureto work alongside the Baladna team and QNB Capital as lead advisors on this important transaction. As the only IPO on the Qatar Stock Exchange in 2019 the listing of Baladna in December last year was a symbolic moment for the entire country. Wherever you look in the world today business is becoming more politicised, driven by rising nationalism, activism, and international rivalries. This complexity was evident for everyone involved in the IPO against the backdrop of the blockade of Qatar”.
Francis Ingham, Director General of the PRCA, added: “The PRCA’s mission is to challenge, support, and raise standards across the industry. Our judges panel considered Portland’s submission of the Baladna IPO to be in line with this mission by providing valuable insights into how IPO advisors can manage the increased politicisation of business and capital markets. I’m sure we will see more transactions of this complexity in the coming years, and I congratulate the Portland and Baladna teams on their work.”
Doha
Strategic communications agency Portland has won the PRCA 2020 ‘Best IPO’ campaign award for its support to Baladna’s IPO on the Qatar Stock Exchange.
Portland’s financial communications support on the deal was recognised from a competitive field as being the most significant and highest quality campaign. The winning of the award follows significant investment by Portland in its financial communications teams in Doha and London and is the second listing that Portland has worked on following Qatar Petroleum’s Qamco in 2018.
Portland created and implemented an integrated digital, social and traditional media campaign for the QR1.43 bn Baladna IPO, representing 75 percent of the share capital of the company. Working closely with the Baladna IPO team and lead advisors QNB Capital, the Portland team delivered a strategy aimed primarily at Qatari retail and institutional investors, with a secondary target audience of international investors in the latter phases.
The Portland award for best IPO is the first time that a project relating to Qatar has been recognised by the PRCA. The PRCA is the world’s largest PR professional body, representing in excess of 30,000 communications practitioners.
Patrick Forbes, Partner of Portland and team leader on the transaction, said, “It was a great pleasureto work alongside the Baladna team and QNB Capital as lead advisors on this important transaction. As the only IPO on the Qatar Stock Exchange in 2019 the listing of Baladna in December last year was a symbolic moment for the entire country. Wherever you look in the world today business is becoming more politicised, driven by rising nationalism, activism, and international rivalries. This complexity was evident for everyone involved in the IPO against the backdrop of the blockade of Qatar”.
Francis Ingham, Director General of the PRCA, added: “The PRCA’s mission is to challenge, support, and raise standards across the industry. Our judges panel considered Portland’s submission of the Baladna IPO to be in line with this mission by providing valuable insights into how IPO advisors can manage the increased politicisation of business and capital markets. I’m sure we will see more transactions of this complexity in the coming years, and I congratulate the Portland and Baladna teams on their work.”
