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Tribune News Network
Doha
JUMBO Electronics, a leading electronics and appliances retailer in Qatar, has revamped its loyalty programme and rebranded it to Mukafa, meaning ‘rewards’ in Arabic. It was formerly known as ‘Jumbo Digits.’ The new name for the loyalty programme also brings with it a new premium design card for its members.
Earning and redeeming Mukafa points has now become easier. For every one Qatari Riyal spent at a Jumbo showroom, customers can earn one point and every 100 points is equal to one Qatar Riyal.
Apart from the new look, Mukafa also comes with a host of other benefits. Its membership is free and does not involve any joining fees. Customers can also expect priority delivery within 24 hours for their purchases and those shopping on their birthday or anniversary will get a special bonus of 5,000 Mukafa points valid for the same day.
An additional discount of two percent can be availed for all purchases made on JumboSouq.com. During Jumbo’s Mega Promotion, members can earn double points. In addition to this, Mukafa card holders are entitled to a 30 percent discount on labour charges and 5 percent discount on spare parts for any repairs.
“Our loyalty programme goes beyond just earning and redeeming points; it is our way to appreciate and thank our loyal customers and make efforts to delight them. Hence, we decided to revamp the programme with a name that aptly reflects this feeling. Going forward customers can expect more benefits from ‘Mukafa’ as it is a dynamic loyalty programme”, said Sajed Jassim Mohammed Sulaiman, vice chairman and managing director, Jumbo Electronics.
Mukafa, can also be used for gifting purposes and is best suited for corporates and individuals. The membership card can be used to shop from a wide range of electronics and appliances at Jumbo Electronics.
Existing members under the ‘Jumbo Digits’ loyalty programme will automatically migrate to the new ‘Mukafa’ loyalty programme and will be able to avail all its benefits. Customers wanting to register under Mukafa can simply do so by visiting any Jumbo Electronics, LG Brand shop and Harman House showroom in Qatar.
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12/09/2019
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