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Qatar Duty Free (QDF) has opened 'Believe in your Luck', Guerlain's first Mon Guerlain Eau de Toilette podium in the Middle East.
The installation will include products from the new Mon Guerlain fragrance collection, as well as a station dedicated to the iconic Rouge G customisable lipstick collection.
On the dedicated Rouge G station, passengers will be able to select one of 30 available shades of Rouge G lipstick and match it with their choice of case available from a selection of various prints and colours to create their own custom-made lipstick.
At the Eau de Toilette area, customers will be able to directly interact with the brand, testing their luck for a chance to either win a gift or a sample. In addition, customers will be able to discover the raw materials of the Mon Guerlain Eau de Toilette perfume to better understand its unique composition.
Qatar Duty Free Vice-President Operations Thabet Musleh said,"We are delighted to partner with Guerlain to launch this exclusive installation at Hamad International Airport. With its most popular collections and engaging display, the podium fits perfectly with Qatar Duty Free's vision of creating interactive experiences for passengers shopping at Qatar Duty Free to enjoy.
"As a world class duty free retailer, we strive to deliver excellence on the ground and in the skies, ensuring that we fulfil our promise to our customers to provide them with an experience worth travelling for."
Guerlain Travel Retail Middle East & India Director Jenny Dumoulin said,"We are pleased to introduce passengers shopping at Qatar Duty Free to the world of Guerlain. 'Believe In Your Luck' is the first Mon Guerlain Eau de Toilette duty free podium in the Middle East featuring two of our best-performing perfumes and cosmetics lines, the Mon Guerlain and Rouge G. This podium at Qatar Duty Free is a great opportunity for us to gain access to a diverse market looking to explore new scents and experience tailor-made products." (TNN)
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17/10/2018
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