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QATAR Airways (QA) is the official global airline partner of the NBA's Brooklyn Nets and the team's home, Barclays Center, the Brooklyn, New York venue that hosts many of the world's most exciting entertainment and sporting events. This marks the first major partnership between the airline and an NBA team or venue.
The multi-year agreement will provide QA with maximum exposure in the US, while strengthening the airline's global sponsorship portfolio and uniting people from around the world at a renowned entertainment venue. As part of the agreement, Barclays Center's Courtside Club will become the Qatar Airways Club, and the airline will also receive branding on all courtside seats.
Located in the heart of Brooklyn, Barclays Center is a world-class indoor venue and is ranked in the top five nationally in gross revenue and attendance by Billboard and Venues Today. In addition to being home to the Brooklyn Nets, Barclays Center hosts a wealth of concerts and entertainment and, in the past, has featured performances by internationally-renowned artists and legends including Barbra Streisand, The Rolling Stones, Paul McCartney, Beyonc`, Rihanna, Madonna and Bruce Springsteen, as well as family-friendly events such as Disney on Ice and Sesame Street Live!
Qatar Airways Group Chief Executive, Akbar al Baker, said:"Qatar Airways is delighted to sign this exciting sponsorship agreement with the Brooklyn Nets and Barclays Center, a major NBA franchise and a world-renowned venue which hosts some of the most thrilling sporting and entertainment events globally. This new partnership will provide Qatar Airways with maximum exposure to the rest of the world, echoing our belief in bringing people together. We are proud to be able to bring spectators from around the world to New York, and we look forward to celebrating together at Barclays Center." (TNN)
