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Tribune News Network
Doha
QATAR Airways (QA) has announced that it has launched the global on-ground activation 'Goal For Difference' in nine countries around the world, to further celebrate the 2018 FIFA World Cup Russia and support Education Above All Foundation's Educate A Child (EAC) Programme, which now has partnership commitments in place to provide access to quality primary education for more than 10 million of the most marginalised and hardest to reach children in 50 countries around the world.
'Goal For Difference' is an on-ground activation being carried out in several key destinations globally, including: Australia, India, Iran, Turkey, Morocco, Malaysia, Kuwait, Oman and the USA. Hosted at popular locations in each destination, including the Oberoi Mall in Mumbai, Chadstone Shopping Centre in Melbourne, and Marina Mall in Kuwait, participants will engage in a virtual penalty shootout game, with players who score at least two out of three goals entered into an online draw for a chance to win round-trip Economy Class tickets to any QA destination.
The 'Goal For Difference' activation took place between June 21 and 25 in Iran, Turkey, Malaysia and the USA, and will take place between June 28 and July 1,2018, in the remaining destinations.
The initiative leverages the airline's groundbreaking sponsorship deal with FIFA, for which the award-winning airline is the Official Partner and Official Airline until 2022. The partnership, one of the biggest sporting sponsorships in the world, gives QA extensive marketing and branding rights at the 2018 FIFA World Cup Russia and the 2022 World Cup Qatar, with an expected audience reach of more than two billion people per tournament.
Qatar Airways Group Chief Executive Akbar al Baker said:"I am pleased that this activation merges two wonderful initiatives: sports and education. By launching the 'Goal For Difference' activation globally, not only are we celebrating the 2018 FIFA World Cup Russia, but we are also contributing to an incredibly admirable cause, Educate A Child. EAC and its strong partnership network have already helped more than 6.6 million children to overcome barriers to education such as extreme poverty, cultural challenges, conflict and insecurity, and challenging geographies. EAC strives to achieve individual and social outcomes for these children, their communities and ultimately, a more sustainable world for us all."
Participants can post images of themselves and others participating in the activation on a special microsite, to enable sharing on their social media platforms. To access the microsite, click here: 'qataraiways.com/goalfordifference'.
