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SAN FRANCISCO: Facebook Inc launched a matchmaking system on Tuesday to cultivate partnerships between advertisers and video creators as the world's largest social media company tries to quickly parallel the variety of commercial opportunities offered by its video rival YouTube. Some advertisers have tested the Brand Collabs Manager, which identifies video makers that may be good fits for product placement or endorsement deals. Facebook also said it was allowing more content creators to run ad breaks in longer videos, and offer subscriptions for $4.99 a month to fans. Subscribers receive perks, such as exclusive behind-the-scenes footage. (reuters)
