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Tribune News Network
DOHA
With the 2018 FIFA World Cup Russia just one week away, Qatar Airways (QA), the Official Partner and Official Airline of FIFA, is preparing to unite football fans from around the world as it begins the official countdown to the World Cup.
With the first World Cup match set to kick off on June 14 in Moscow, the airline will bring fans from across the world to Russia to celebrate their love for football.
Qatar Airways Group Chief Executive Akbar al Baker said,"With just seven days until the 2018 FIFA World Cup Russia begins, we could not be more pleased to be taking part in this event as the Official Partner and Official Airline of FIFA. This year's tournament is especially exciting as it is the first to take place in Russia, an important market to us. In the past year, we have extended our reach in Russia by launching new daily services to St. Petersburg, Russia's glittering cultural capital, complementing our triple-daily services to Moscow.
"As the Official Partner and Official Airline of FIFA, we are delighted to see the excitement building as fans from around the world prepare to gather in Russia to cheer for their teams and celebrate their love for the game. As an airline, we believe in the power of sports to bring people together and there is no greater event than the 2018 FIFA World Cup Russia to celebrate a love for football."
Last week, Qatar Airways launched a new 2018 FIFA World Cup Russia campaign, featuring a re-recording of the classic song 'Dancing in the Street' sung by renowned singer and TV star Nicole Scherzinger. The upbeat TV commercial has seen tremendous global success, with more than 20 million views across the airline's social media platforms, including Facebook, Twitter, Instagram and YouTube.
To celebrate the upcoming World Cup with fans and passengers, the airline launched a social media campaign last month titled 'FIFA Fan Match'. Participants were asked to describe themselves using five emojis for a chance to win tickets to watch the semi-finals in St. Petersburg. The highly engaging campaign was a great success, with five lucky winners from around the world looking forward to attending the World Cup semi-final match in Russia.
