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Tribune News Network
Doha
Qatar's hospitality sector has improved its guest experience ranking by securing the top place in the Middle East, according to the Guest Experience in the Middle East Report released by hospitality and travel data providers Olery.
The report monitored and analysed more than 5 million online guest reviews over the past 12 months (April 1, 2017 March 31, 2018) from popular sites such as Booking.com and TripAdvisor. Qatar's score climbed up from 81.7 last year to 84.3, with a 1.2 points gap from the second place in the Middle East.
"Qatar's hospitality sector has long been a key attraction to the destination, and today it stands as proof that our collective efforts over the past few years to enhance the sector were on track. We are grateful to our partners in the private sector for their willingness to invest in developments that have today made Qatar's a model hospitality industry for the wider region," Hassan al Ibrahim, QTA's Acting Chairman, said.
He added,"The Olery report and the guests who have stayed in Qatar's hotels have recognised that the industry's top selling points are providing quality facilities, professional service and authentic experiences. These elements continue to be our priority as we work with our partners to build new and diverse tourism and hospitality products, as outlined in the next chapter of the Qatar National Tourism Sector Strategy."
Qatar's consistently improving guest experience comes after several measures taken by QTA to support enhanced monitoring of hotel performance, as well as more seamless licensing and regulation systems for the hospitality sector.
In addition, the Hotel Grading and Classification system released in 2016 ” following extensive collaboration with the local industry, hoteliers and international experts ” ensures the star-rating of all hotel establishments reflects their accessibility, Qatar's rich culture, and overall guest experience.
