The Hunger Games midnight madness lures $19.7 million
FANS already are devouring The Hunger Games, the highly anticipated post-apocalyptic drama from Lions Gate Entertainment that reached movie theatres last weekend.
The movie pulled in $19.7 million in showings just after midnight early Friday in the United States and Canada, Lions Gate said. That ranks seventh among alltime midnight screenings, just behind 2009’s Harry Potter and the Half-Blood Prince, the studio said.
Hollywood placed lofty expectations on The Hunger Games, the film based on a best-selling book by Suzanne Collins about children forced to fight to the death. Sales forecasts for the opening weekend range as high as $125 million-plus, with some box-office watchers comparing its drawing power to the popular Twilight vampire romance series.
Last November’s Twilight film, Breaking Dawn - Part 1 grossed $30.3 million in midnight showings. Harry Potter and the Deathly Hallows - Part 2, last summer’s finale of the blockbuster series about a boy wizard, set the record with $43.5 million from midnight shows, according to Hollywood.com.
The Hunger Games is expected to become Lion’s Gate’s biggest film opening ever. The company’s shares have gained 32 percent in the past six weeks in anticipation.
On Friday, Lions Gate shares fell 2.3 percent to $14.22 in early afternoon trading on the New York Stock Exchange.
Evercore Partners analyst Alan Gould, who rates the stock “equal-weight” with a $15 price target, said investors likely were capitalising on the stock’s recent gains by “selling on the good news.”