Al Meera signs franchise deal with Thai furniture firm
TRIBUNE NEWS NETWORK
DOHA AL MEERA Holding Company, a subsidiary of Al Meera CGC, has inked a franchise deal with Thailandbased Index Living Mall Company Limited (ILM) that will see the Qatari firm open furniture stores across the country under the Thai brand.
“Our expansion strategy does not only includes plan to increase the retail area of our supermarkets, but also to expand our product offerings to customers,” explained Al Meera Deputy Chief Executive Officer Dr Mohammed al Qahtani.
“Our agreement with ILM, a global brand based out of Thailand providing premium home furnishings, is well within the realm of our expansion plan. We are extremely pleased and delighted that ILM has entrusted us with their brand, and we look forward launching the brand in Qatar shortly.” Under the franchise agreement, Al Meera Holding has been granted exclusive rights to establish and operate home furnishing stores in Qatar under the names of ‘Index Living Mall’, ‘in conformity with the standards and guidelines developed and owned by ILM.
In addition to the franchise agreement, an exclusivity agreement with ILM has also granted Al Meera Holding right for a period of 36 months to develop and operate, in Egypt, Jordan and Oman, stores or businesses under ‘Index Living Mall’ trade names or trademarks.